⚡ Social Media in Ireland

Social media are online platforms where people can create, share and interact with content while connecting with others through likes, comments, messages, live streams and shared posts, making it easy to build social communities.

According to our data, social media platforms are used on 68.5% of websites from Ireland.

⭐ Most Popular in 2025

The following chart shows the top social media platforms in Ireland in 2025, based on market share.

The most popular is Facebook with an impressive share of 81.9%, followed by X with 70.2% and Instagram with 58.1%.

Facebook 81.9%
X 70.2%
Instagram 58.1%
LinkedIn 37.2%
TikTok 5.7%
Pinterest 3.5%
WhatsApp 1.9%
SoundCloud 1.5%
Flickr 1.2%
Mastodon 0.6%
Tumblr 0.5%
Bluesky 0.4%
Snapchat 0.4%
Discord 0.4%
Telegram 0.4%

🚀 Highlights

Here is a list of the top platforms that are more popular in Ireland than worldwide.
Differences between global and country rankings are shown in parentheses.

2. X ^(-1)
5. TikTok ^(-2)
8. SoundCloud ^(-4)
9. Flickr ^(-2)
10. Mastodon ^(-10)
11. Tumblr ^(-4)
12. Bluesky ^(-9)
13. Snapchat ^(-17)
14. Discord ^(-2)
16. Linktree ^(-10)

✨ Best Social Media Platforms

Below is a more detailed list of the top 25 of the 48 social media platforms used on sites from Ireland, ranked by their market share.

Rank	Name	Market share
1	FacebookMenlo Park, California, United States A social media platform owned by Meta.	81.9%
2	XBastrop, Texas, United States A social media platform that allows users to post short messages called "tweets".	70.2%
3	InstagramMenlo Park, California, United States A photo and video-sharing social media platform owned by Meta.	58.1%
4	LinkedInMountain View, California, United States A business and employment-focused social media platform.	37.2%
5	TikTokHaidian, Beijing, China A Chinese video-focused social media platform.	5.7%
6	PinterestSan Francisco, California, United States A social media platform for sharing and categorizing images in the form of pinboards.	3.5%
7	WhatsAppMenlo Park, California, United States An instant messaging and Voice over IP service owned by Meta.	1.9%
8	SoundCloudBerlin, Germany An online music streaming and distribution platform that allows musicians upload, share, and monetize audio tracks, while listeners discover and engage with content.	1.5%
9	FlickrMountain View, California, United States A photo-sharing social network with free storage for up to 1,000 photos.	1.2%
10	MastodonBerlin, Germany A decentralized social network running on independent servers and powered by Mastodon open source software.	0.6%
11	TumblrSan Francisco, California, United States A blogging and social media platform currently owned by Automattic.	0.5%
12	BlueskySeattle, Washington, United States A public social network that is designed to not be controlled by a single company.	0.4%
13	SnapchatSanta Monica, California, United States A messaging and social networking app that lets users send photos and videos ("Snaps") that disappear after being viewed by default.	0.4%
14	DiscordSan Francisco, California, United States An instant messaging and VoIP social platform that allows users to communicate via text chat, voice, and video.	0.4%
15	TelegramDubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy.	0.4%
16	LinktreeMelbourne, Victoria, Australia A social media landing page service.	0.2%
17	MediumSan Francisco, California, United States An online publishing platform where writers can share articles, stories, and ideas with a wide audience.	0.2%
18	ThreadsMenlo Park, California, United States A microblogging and social media platform from Meta.	0.2%
19	RedditSan Francisco, California, United States A social news aggregation, content rating, and forum social network where content is promoted by members ("redditors") through voting.	0.1%
20	SubstackSan Francisco, California, United States A social media platform for writers and journalists that supports subscription newsletters and monetization.	0.1%
21	SteamBellevue, Washington, United States A video game digital distribution service and storefront developed by Valve Corporation.	0.1%
22	YelpSan Francisco, California, United States A crowd-sourced review platform where people can write reviews about local businesses.	0.1%
23	VKMoscow, Russia A Russian social media and social networking service.	0.08%
24	ResearchGateBerlin, Germany A social networking site for scientists and researchers to list their publications, ask and answer questions, and interact with each other.	0.07%
25	GoodreadsSeattle, Washington, United States A book-based social media platform owned by Amazon.	0.07%

Data updated October 25, 2025

When interpreting and using the results, please read our methodology and disclaimer.