⚡ Social Media in Japan

Social media are online platforms where people can create, share and interact with content while connecting with others through likes, comments, messages, live streams and shared posts, making it easy to build social communities.

Japan is an East Asian country with a population of around 125 million people.

According to our data, social media platforms are used on 48.7% of websites from Japan.

⭐ Most Popular in 2026

The following chart shows the top social media platforms in Japan in 2026, based on market share.

The most popular is X with an impressive share of 62.4%, followed by Facebook with 56.3% and Instagram with 55.4%.

X 62.4%
Facebook 56.3%
Instagram 55.4%
Line 20.3%
TikTok 4.3%
LinkedIn 1.9%
Tumblr 0.6%
Pinterest 0.4%
Threads 0.4%
SoundCloud 0.3%
Bluesky 0.3%
Flickr 0.3%
Weibo 0.3%
Discord 0.2%
Pixiv 0.2%

🚀 Highlights

Here is a list of the top platforms that are more popular in Japan than worldwide.
Differences between global and country rankings are shown in parentheses.

1. X ^(-2)
4. Line ^(-6)
5. TikTok ^(-1)
7. Tumblr ^(-9)
9. Threads ^(-12)
10. SoundCloud ^(-2)
11. Bluesky ^(-4)
13. Weibo ^(-16)
15. Pixiv ^(-47)
16. Linktree ^(-10)

✨ Best Social Media Platforms

Below is a more detailed list of the top 25 of the 68 social media platforms used on sites from Japan, ranked by their market share.

Rank	Name	Market share
1	X Bastrop, Texas, United States A social media platform that allows users to post short messages, images, and videos. Free$3+/month	62.4%
2	Facebook Menlo Park, California, United States A social media platform owned by Meta. Free	56.3%
3	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	55.4%
4	Line Tokyo, Japan A Japanese instant messaging and social networking app often described as a super-app because it integrates services such as a digital wallet, news feed, digital comics, media streaming, and shopping. Free	20.3%
5	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	4.3%
6	LinkedIn Mountain View, California, United States A business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies. Free$29.99+/month	1.9%
7	Tumblr San Francisco, California, United States A blogging and social media platform currently owned by Automattic. Free$6.99/month	0.6%
8	Pinterest San Francisco, California, United States A social media platform for sharing and categorizing images in the form of pinboards. Free	0.4%
9	Threads Menlo Park, California, United States A microblogging and social media platform from Meta. Free	0.4%
10	SoundCloud Berlin, Germany An online music streaming and distribution platform that allows musicians upload, share, and monetize audio tracks, while listeners discover and engage with content. Free$4.99+/month	0.3%
11	Bluesky Seattle, Washington, United States A social network designed to operate without control by a single company, built as a reference implementation of the AT Protocol for distributed social networks. Free	0.3%
12	Flickr Mountain View, California, United States A photo-sharing social network with free storage for up to 1,000 photos. Free$10.44/month	0.3%
13	Weibo Beijing, China A Chinese microblogging website. Free	0.3%
14	Discord San Francisco, California, United States An instant messaging and VoIP social platform that allows users to communicate via text chat, voice, and video. Free$2.99+	0.2%
15	Pixiv Tokyo, Japan A Japanese online community for artists.	0.2%
16	Linktree Melbourne, Victoria, Australia A freemium social media landing page service that lets users create a single customizable page of links to all their social profiles and websites from one shareable URL. Free$5+/month	0.2%
17	Hatena Bookmark Kyoto, Japan The most popular social bookmarking service in Japan. Free	0.2%
18	Steam Bellevue, Washington, United States A video game digital distribution service and storefront developed by Valve Corporation. $100	0.2%
19	Mastodon Berlin, Germany A decentralized social network running on independent servers and powered by Mastodon open source software. Free	0.1%
20	WhatsApp Menlo Park, California, United States An instant messaging and Voice over IP service owned by Meta. Free	0.1%
21	SlideShare San Francisco, California, United States A social media platform where people share presentations and infographics. Free$9.99/month	0.08%
22	Mixi Tokyo, Japan A Japanese social networking service. Free	0.07%
23	Telegram Dubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy. Free$$$	0.07%
24	Medium San Francisco, California, United States An online publishing platform where writers can share articles, stories, and ideas with a wide audience. $5+/month	0.07%
25	Behance San Jose, California, United States A platform for creative professionals around the world to showcase their own work and to discover the creative work of others. Free$9.99+/month	0.06%

👉 See Also

🌎 Social Media in other countries

Data is based on the analysis of 157,205 websites from Japan.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.