⚡ Social Media in Nigeria

Social media are online platforms where people can create, share and interact with content while connecting with others through likes, comments, messages, live streams and shared posts, making it easy to build social communities.

Nigeria is a West African country with a population of over 226 million people.

According to our data, social media platforms are used on 62% of websites from Nigeria.

⭐ Most Popular in 2026

The following chart shows the top social media platforms in Nigeria in 2026, based on market share.

The most popular is X with an impressive share of 81.7%, followed by Facebook with 70.2% and Instagram with 65.2%.

X 81.7%
Facebook 70.2%
Instagram 65.2%
LinkedIn 37.8%
WhatsApp 19.7%
TikTok 6.3%
Pinterest 5.7%
Telegram 5.7%
Medium 0.9%
Threads 0.6%
Flickr 0.4%
SoundCloud 0.4%
Linktree 0.4%
ResearchGate 0.4%
Substack 0.4%

🚀 Highlights

Here is a list of the top platforms that are more popular in Nigeria than worldwide.
Differences between global and country rankings are shown in parentheses.

1. X ^(-2)
9. Medium ^(-18)
10. Threads ^(-11)
13. Linktree ^(-13)
14. ResearchGate ^(-25)
15. Substack ^(-15)
17. Behance ^(-7)
18. Mastodon ^(-7)
20. Goodreads ^(-14)
21. Quora ^(-21)

✨ Best Social Media Platforms

Below is a more detailed list of the top 25 of the 31 social media platforms used on sites from Nigeria, ranked by their market share.

Rank	Name	Market share
1	X Bastrop, Texas, United States A social media platform that allows users to post short messages, images, and videos. Free$3+/month	81.7%
2	Facebook Menlo Park, California, United States A social media platform owned by Meta. Free	70.2%
3	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	65.2%
4	LinkedIn Mountain View, California, United States A business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies. Free$29.99+/month	37.8%
5	WhatsApp Menlo Park, California, United States An instant messaging and Voice over IP service owned by Meta. Free	19.7%
6	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	6.3%
7	Pinterest San Francisco, California, United States A social media platform for sharing and categorizing images in the form of pinboards. Free	5.7%
8	Telegram Dubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy. Free$$$	5.7%
9	Medium San Francisco, California, United States An online publishing platform where writers can share articles, stories, and ideas with a wide audience. $5+/month	0.9%
10	Threads Menlo Park, California, United States A microblogging and social media platform from Meta. Free	0.6%
11	Flickr Mountain View, California, United States A photo-sharing social network with free storage for up to 1,000 photos. Free$10.44/month	0.4%
12	SoundCloud Berlin, Germany An online music streaming and distribution platform that allows musicians upload, share, and monetize audio tracks, while listeners discover and engage with content. Free$4.99+/month	0.4%
13	Linktree Melbourne, Victoria, Australia A freemium social media landing page service that lets users create a single customizable page of links to all their social profiles and websites from one shareable URL. Free$5+/month	0.4%
14	ResearchGate Berlin, Germany A social networking platform for scientists and researchers that enables them to share publications, collaborate with peers, and engage in academic discussions online. Free	0.4%
15	Substack San Francisco, California, United States A social media platform for writers and journalists that supports subscription newsletters and monetization. Free$$$	0.4%
16	Tumblr San Francisco, California, United States A blogging and social media platform currently owned by Automattic. Free$6.99/month	0.3%
17	Behance San Jose, California, United States A platform for creative professionals around the world to showcase their own work and to discover the creative work of others. Free$9.99+/month	0.3%
18	Mastodon Berlin, Germany A decentralized social network running on independent servers and powered by Mastodon open source software. Free	0.3%
19	Reddit San Francisco, California, United States A social news aggregation, content rating, and forum social network where content is promoted by members ("redditors") through voting. Free$5.99/month	0.2%
20	Goodreads Seattle, Washington, United States A book-based social media platform owned by Amazon. Free	0.1%
21	Quora Mountain View, California, United States A question-and-answer platform where users can ask questions and provide answers on a wide range of topics. Free$6.99/month	0.1%
22	Stack Overflow New York, United States A question-and-answer platform for programmers. Free$7.70+/user/month	0.1%
23	Academia San Francisco, California, United States A social networking platform for academics that enables users to share research papers, build professional profiles, and connect with other researchers worldwide. Free$$$	0.1%
24	OK.ru Moscow, Russia A Russian social networking service with more than 300 million registered users. Free	0.05%
25	Google Groups Mountain View, California, United States A Google service that provides discussion groups for people sharing common interests. Free	0.05%

👉 See Also

🌎 Social Media in other countries

Data is based on the analysis of 3,135 websites from Nigeria.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.