⚡ Social Media in Sweden

Social media are online platforms where people can create, share and interact with content while connecting with others through likes, comments, messages, live streams and shared posts, making it easy to build social communities.

Sweden is a Northern European country with a population of over 10.5 million people.

According to our data, social media platforms are used on 47.8% of websites from Sweden.

⭐ Most Popular in 2026

The following chart shows the top social media platforms in Sweden in 2026, based on market share.

The most popular is Facebook with an impressive share of 80.7%, followed by Instagram with 65.7% and LinkedIn with 38.5%.

Facebook 80.7%
Instagram 65.7%
LinkedIn 38.5%
X 26%
TikTok 5.8%
Pinterest 2%
SoundCloud 1.1%
Discord 0.7%
Bluesky 0.7%
Flickr 0.6%
Mastodon 0.5%
WhatsApp 0.4%
Telegram 0.4%
Threads 0.3%
Tumblr 0.3%

🚀 Highlights

Here is a list of the top platforms that are more popular in Sweden than worldwide.
Differences between global and country rankings are shown in parentheses.

3. LinkedIn ^(-1)
5. TikTok ^(-1)
6. Pinterest ^(-1)
7. SoundCloud ^(-5)
8. Discord ^(-5)
9. Bluesky ^(-6)
10. Flickr ^(-1)
11. Mastodon ^(-14)
14. Threads ^(-7)
15. Tumblr ^(-1)

✨ Best Social Media Platforms

Below is a more detailed list of the top 25 of the 60 social media platforms used on sites from Sweden, ranked by their market share.

Rank	Name	Market share
1	Facebook Menlo Park, California, United States A social media platform owned by Meta. Free	80.7%
2	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	65.7%
3	LinkedIn Mountain View, California, United States A business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies. Free$29.99+/month	38.5%
4	X Bastrop, Texas, United States A social media platform that allows users to post short messages, images, and videos. Free$3+/month	26%
5	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	5.8%
6	Pinterest San Francisco, California, United States A social media platform for sharing and categorizing images in the form of pinboards. Free	2%
7	SoundCloud Berlin, Germany An online music streaming and distribution platform that allows musicians upload, share, and monetize audio tracks, while listeners discover and engage with content. Free$4.99+/month	1.1%
8	Discord San Francisco, California, United States An instant messaging and VoIP social platform that allows users to communicate via text chat, voice, and video. Free$2.99+	0.7%
9	Bluesky Seattle, Washington, United States A social network designed to operate without control by a single company, built as a reference implementation of the AT Protocol for distributed social networks. Free	0.7%
10	Flickr Mountain View, California, United States A photo-sharing social network with free storage for up to 1,000 photos. Free$10.44/month	0.6%
11	Mastodon Berlin, Germany A decentralized social network running on independent servers and powered by Mastodon open source software. Free	0.5%
12	WhatsApp Menlo Park, California, United States An instant messaging and Voice over IP service owned by Meta. Free	0.4%
13	Telegram Dubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy. Free$$$	0.4%
14	Threads Menlo Park, California, United States A microblogging and social media platform from Meta. Free	0.3%
15	Tumblr San Francisco, California, United States A blogging and social media platform currently owned by Automattic. Free$6.99/month	0.3%
16	Reddit San Francisco, California, United States A social news aggregation, content rating, and forum social network where content is promoted by members ("redditors") through voting. Free$5.99/month	0.3%
17	Behance San Jose, California, United States A platform for creative professionals around the world to showcase their own work and to discover the creative work of others. Free$9.99+/month	0.2%
18	Steam Bellevue, Washington, United States A video game digital distribution service and storefront developed by Valve Corporation. $100	0.2%
19	Medium San Francisco, California, United States An online publishing platform where writers can share articles, stories, and ideas with a wide audience. $5+/month	0.2%
20	Linktree Melbourne, Victoria, Australia A freemium social media landing page service that lets users create a single customizable page of links to all their social profiles and websites from one shareable URL. Free$5+/month	0.1%
21	Snapchat Santa Monica, California, United States A messaging and social networking app that lets users send photos and videos ("Snaps") that disappear after being viewed by default. Free	0.1%
22	ResearchGate Berlin, Germany A social networking platform for scientists and researchers that enables them to share publications, collaborate with peers, and engage in academic discussions online. Free	0.1%
23	Substack San Francisco, California, United States A social media platform for writers and journalists that supports subscription newsletters and monetization. Free$$$	0.1%
24	VK Moscow, Russia A Russian social media and social networking service that allows users to communicate, share content, and join online communities. Free	0.08%
25	Xing Hamburg, Germany A German career-oriented social networking platform focused on professional connections across industries mostly in the German-speaking market. Free€9.95+/month	0.07%

👉 See Also

🌎 Social Media in other countries

Data is based on the analysis of 29,951 websites from Sweden.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.