⚡ Social Media in Vietnam

Social media are online platforms where people can create, share and interact with content while connecting with others through likes, comments, messages, live streams and shared posts, making it easy to build social communities.

Vietnam is a Southeast Asian country with a population of over 99 million people.

According to our data, social media platforms are used on 57.5% of websites from Vietnam.

⭐ Most Popular in 2026

The following chart shows the top social media platforms in Vietnam in 2026, based on market share.

The most popular is Facebook, which dominates the market with a substantial 92.2% share.
It is followed by X with 37.4% and Instagram with 22.4%.

Facebook 92.2%
X 37.4%
Instagram 22.4%
LinkedIn 21.5%
Pinterest 20.8%
TikTok 14.4%
Tumblr 5.9%
Reddit 4.6%
SoundCloud 4%
Behance 3.8%
WhatsApp 2.4%
Telegram 2.4%
Medium 2.2%
Flipboard 1.4%
Linktree 1.4%

🚀 Highlights

Here is a list of the top platforms that are more popular in Vietnam than worldwide.
Differences between global and country rankings are shown in parentheses.

2. X ^(-1)
5. Pinterest ^(-2)
7. Tumblr ^(-9)
8. Reddit ^(-10)
9. SoundCloud ^(-3)
10. Behance ^(-14)
13. Medium ^(-14)
14. Flipboard ^(-22)
15. Linktree ^(-11)
16. Product Hunt ^(-34)

✨ Best Social Media Platforms

Below is a more detailed list of the top 25 of the 64 social media platforms used on sites from Vietnam, ranked by their market share.

Rank	Name	Market share
1	Facebook Menlo Park, California, United States A social media platform owned by Meta. Free	92.2%
2	X Bastrop, Texas, United States A social media platform that allows users to post short messages, images, and videos. Free$3+/month	37.4%
3	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	22.4%
4	LinkedIn Mountain View, California, United States A business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies. Free$29.99+/month	21.5%
5	Pinterest San Francisco, California, United States A social media platform for sharing and categorizing images in the form of pinboards. Free	20.8%
6	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	14.4%
7	Tumblr San Francisco, California, United States A blogging and social media platform currently owned by Automattic. Free$6.99/month	5.9%
8	Reddit San Francisco, California, United States A social news aggregation, content rating, and forum social network where content is promoted by members ("redditors") through voting. Free$5.99/month	4.6%
9	SoundCloud Berlin, Germany An online music streaming and distribution platform that allows musicians upload, share, and monetize audio tracks, while listeners discover and engage with content. Free$4.99+/month	4%
10	Behance San Jose, California, United States A platform for creative professionals around the world to showcase their own work and to discover the creative work of others. Free$9.99+/month	3.8%
11	WhatsApp Menlo Park, California, United States An instant messaging and Voice over IP service owned by Meta. Free	2.4%
12	Telegram Dubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy. Free$$$	2.4%
13	Medium San Francisco, California, United States An online publishing platform where writers can share articles, stories, and ideas with a wide audience. $5+/month	2.2%
14	Flipboard Palo Alto, California, United States A social news aggregator and content discovery platform. Free	1.4%
15	Linktree Melbourne, Victoria, Australia A freemium social media landing page service that lets users create a single customizable page of links to all their social profiles and websites from one shareable URL. Free$5+/month	1.4%
16	Product Hunt San Francisco, California, United States A platform for discovering and sharing new technology products, including apps, tools, and services. Free	1.2%
17	Quora Mountain View, California, United States A question-and-answer platform where users can ask questions and provide answers on a wide range of topics. Free$6.99/month	1.2%
18	Band Seongnam, Korea A Korean social media community platform created by the Naver Corporation.	1%
19	Flickr Mountain View, California, United States A photo-sharing social network with free storage for up to 1,000 photos. Free$10.44/month	1%
20	Plurk Taipei, Taiwan A micro-blogging and social networking service.	1%
21	Viber Tokyo, Japan A free, cross-platform instant messaging and calling application owned by Rakuten. Free	0.8%
22	Mastodon Berlin, Germany A decentralized social network running on independent servers and powered by Mastodon open source software. Free	0.7%
23	Goodreads Seattle, Washington, United States A book-based social media platform owned by Amazon. Free	0.6%
24	SlideShare San Francisco, California, United States A social media platform where people share presentations and infographics. Free$9.99/month	0.4%
25	Academia San Francisco, California, United States A social networking platform for academics that enables users to share research papers, build professional profiles, and connect with other researchers worldwide. Free$$$	0.3%

👉 See Also

🌎 Social Media in other countries

Data is based on the analysis of 25,590 websites from Vietnam.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.