⚡ Video Platforms

Online video platforms allow users to watch, upload, and share videos over the internet, often providing additional features such as live streaming and monetization.

According to our research, video platforms are used on 26.2% of all websites.
82.4% of these sites use only one video platform, 16% use two, and 1.6% use three or more of them.

⭐ Most Popular in 2026

The following chart shows the leading video platforms in 2026, based on market share.

The most popular is YouTube, which dominates the market with an overwhelming 91.6% share.
It is followed by TikTok with 13.8% and Vimeo with 10.1%.

YouTube 91.6%
TikTok 13.8%
Vimeo 10.1%
Wistia 1%
Twitch 0.8%
Brightcove 0.4%
JWP 0.4%
Rutube 0.3%
Dailymotion 0.3%
Vidyard 0.2%
VK Video 0.1%
Cloudflare Stream 0.1%
Bilibili 0.1%
Loom 0.1%
Rumble 0.08%

You can also drill down by country:

🚀 Country Highlights

Here is a list of platforms that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.

Vimeo is #2 in the United States ^(-1)
Rutube is #2 in Russia ^(-6)
Bilibili is #3 in China ^(-10)
Naver TV is #3 in Korea ^(-15)
Twitch is #4 in Germany ^(-1)
Dailymotion is #4 in France ^(-5)
Niconico is #4 in Japan ^(-16)
JWP is #5 in the United Kingdom ^(-2)

✨ Best Video Platforms

Below is a more detailed list of the top 25 of the 33 video platforms we detect, ranked by their market share.

Rank	Name	Market share
1	YouTube Mountain View, California, United States The world's largest online video platform and social media service owned by Google that lets users watch, comment on, and upload videos, as well as subscribe to channels. Free$7.99+/month	91.6%
2	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	13.8%
3	Vimeo New York, United States A video hosting service and video content marketing platform for businesses and brands. Free$20+/month	10.1%
4	Wistia Cambridge, Massachusetts, United States A video marketing platform built for businesses. Free$24+/month	1%
5	Twitch Seattle, Washington, United States A video streaming service that focuses on video game live streaming, currently owned by Amazon. Free$11.99/month	0.8%
6	Brightcove Boston, Massachusetts, United States A cloud-based online video platform focused on enterprise solutions. $199+/month	0.4%
7	JWP New York, United States A video streaming platform and video hosting service with monetization capabilities. $$$	0.4%
8	Rutube Moscow, Russia A Russian video hosting platform positioned as a local alternative and functional clone of YouTube for publishing and watching user-generated video content. Free399 RUB/month	0.3%
9	Dailymotion Paris, France A French online video platform owned by Canal+. Free$$$	0.3%
10	Vidyard Kitchener, Ontario, Canada An online video hosting and creation platform tailored to marketing and sales teams that enables businesses to upload, manage, share, and track video content across email, web, and CRM workflows. Free$59+/seat/month	0.2%
11	VK Video Moscow, Russia A video platform that is part of the ecosystem of the Russian social network VK. Free	0.1%
12	Cloudflare Stream San Francisco, California, United States A video-on-demand and live streaming service that leverages Cloudflare's global CDN. $5+/month	0.1%
13	Bilibili Shanghai, China A Chinese video sharing platform that hosts user-generated content. Free$4.99/month	0.1%
14	Loom Sydney, Australia A screen recorder and video messaging tool that helps you get your message across through instantly shareable videos. Free$15+/user/month	0.1%
15	Rumble Toronto, Ontario, Canada A video platform that describes itself as "immune to cancel culture". Free$9.99/month	0.08%
16	Kaltura New York, United States A video platform that offers a wide range of video products and services for businesses, educational institutions, and other organizations. $19+/month	0.06%
17	Connatix New York, United States A full-stack video platform that helps publishers deliver and monetize video, while providing advertisers with premium video inventory and a collection of data intelligence solutions. $$$	0.05%
18	Naver TV Seongnam, Korea A South Korean video streaming and sharing platform that lets users watch, upload, and distribute both on-demand and live video content, primarily aimed at Korean-language audiences. Free4,900 KRW/month	0.05%
19	Odysee Las Vegas, Nevada, United States A decentralized, blockchain-based video hosting platform. Free	0.04%
20	Niconico Tokyo, Japan A Japanese online video sharing service. Free790 JPY+/month	0.04%
21	BitChute Sheridan, Wyoming, United States An alt-tech video hosting service that describes itself as offering freedom of speech. Free$9.99/month	0.03%
22	Streamable Wilmington, Delaware, United States A video hosting and sharing platform that allows free uploading without an account and offers easy video editing tools and password-protected videos. Free$12.99+/month	0.02%
23	SproutVideo New York, United States A business-focused video hosting platform that offers VOD and live streaming, along with support for password protection, dynamic watermarks, in-player calls-to-action, and lead capture tools. $10+/month	0.02%
24	Panopto Pittsburgh, Pennsylvania, United States A comprehensive video platform designed specifically for education. $7,500+/year	0.02%
25	Douyin Haidian, Beijing, China A short video platform, essentially the Chinese version of TikTok. Free	0.02%

👉 See Also

🔗 Links

Data is based on the analysis of 3,176,795 websites.
Statistics were last calculated on February 12, 2026.
For details, see our methodology and disclaimer.