⚡ Video Platforms in Australia

Online video platforms allow users to watch, upload, and share videos over the internet, often providing additional features such as live streaming and monetization.

Australia is an Oceanian country with a population of over 27 million people.

According to our research, video platforms are used on 28.9% of websites from Australia.

⭐ Most Popular in 2026

The following chart shows the top video platforms in Australia in 2026, based on market share.

The most popular is YouTube, which dominates the market with an overwhelming 88.6% share.
It is followed by Vimeo with 14.6% and TikTok with 12.3%.

YouTube 88.6%
Vimeo 14.6%
TikTok 12.3%
Wistia 1.4%
Brightcove 0.5%
JWP 0.4%
Twitch 0.3%
Vidyard 0.2%
Loom 0.1%
Cloudflare Stream 0.1%
Dailymotion 0.1%
Kaltura 0.06%
Panopto 0.04%
Rumble 0.03%
BitChute 0.03%

🚀 Highlights

Here is a list of the top platforms that are more popular in Australia than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Vimeo ^(-1)
5. Brightcove ^(-1)
6. JWP ^(-1)
8. Vidyard ^(-2)
9. Loom ^(-5)
10. Cloudflare Stream ^(-2)
12. Kaltura ^(-4)
13. Panopto ^(-11)
14. Rumble ^(-1)
15. BitChute ^(-6)

✨ Best Video Platforms

Below is a more detailed list of 22 video platforms used on sites from Australia, ranked by their market share.

Rank	Name	Market share
1	YouTube Mountain View, California, United States The world's largest online video platform and social media service owned by Google that lets users watch, comment on, and upload videos, as well as subscribe to channels. Free$7.99+/month	88.6%
2	Vimeo New York, United States A video hosting service and video content marketing platform for businesses and brands. Free$20+/month	14.6%
3	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	12.3%
4	Wistia Cambridge, Massachusetts, United States A video marketing platform built for businesses. Free$24+/month	1.4%
5	Brightcove Boston, Massachusetts, United States A cloud-based online video platform focused on enterprise solutions. $199+/month	0.5%
6	JWP New York, United States A video streaming platform and video hosting service with monetization capabilities. $$$	0.4%
7	Twitch Seattle, Washington, United States A video streaming service that focuses on video game live streaming, currently owned by Amazon. Free$11.99/month	0.3%
8	Vidyard Kitchener, Ontario, Canada An online video hosting and creation platform tailored to marketing and sales teams that enables businesses to upload, manage, share, and track video content across email, web, and CRM workflows. Free$59+/seat/month	0.2%
9	Loom Sydney, Australia A screen recorder and video messaging tool that helps you get your message across through instantly shareable videos. Free$15+/user/month	0.1%
10	Cloudflare Stream San Francisco, California, United States A video-on-demand and live streaming service that leverages Cloudflare's global CDN. $5+/month	0.1%
11	Dailymotion Paris, France A French online video platform owned by Canal+. Free$$$	0.1%
12	Kaltura New York, United States A video platform that offers a wide range of video products and services for businesses, educational institutions, and other organizations. $19+/month	0.06%
13	Panopto Pittsburgh, Pennsylvania, United States A comprehensive video platform designed specifically for education. $7,500+/year	0.04%
14	Rumble Toronto, Ontario, Canada A video platform that describes itself as "immune to cancel culture". Free$9.99/month	0.03%
15	BitChute Sheridan, Wyoming, United States An alt-tech video hosting service that describes itself as offering freedom of speech. Free$9.99/month	0.03%
16	SproutVideo New York, United States A business-focused video hosting platform that offers VOD and live streaming, along with support for password protection, dynamic watermarks, in-player calls-to-action, and lead capture tools. $10+/month	0.02%
17	Odysee Las Vegas, Nevada, United States A decentralized, blockchain-based video hosting platform. Free	0.02%
18	Streamable Wilmington, Delaware, United States A video hosting and sharing platform that allows free uploading without an account and offers easy video editing tools and password-protected videos. Free$12.99+/month	0.01%
19	Dacast San Francisco, California, United States A cloud-based live streaming platform offering simulcasting, video hosting, multi-CDN delivery, monetization tools, and advanced analytics. $39+/month	0.01%
20	Bilibili Shanghai, China A Chinese video sharing platform that hosts user-generated content. Free$4.99/month	0.005%
21	Connatix New York, United States A full-stack video platform that helps publishers deliver and monetize video, while providing advertisers with premium video inventory and a collection of data intelligence solutions. $$$	0.005%
22	FC2 Video Las Vegas, Nevada, United States A free video sharing service from Japan. Free	0.005%

👉 See Also

🌎 Video Platforms in other countries

Data is based on the analysis of 71,823 websites from Australia.
Statistics were last calculated on February 12, 2026.
For details, see our methodology and disclaimer.