Meta Pixel

Meta, Menlo Park, California, United States

Meta Pixel is a tracking tool that allows advertisers to measure visitor activity and conversions from ads on Facebook and Instagram.

It supports standard and custom events, cross-device tracking, audience retargeting, advanced matching of customer data, and integration with the Conversions API for server-side event sharing.

According to our data, Meta Pixel is the most popular ad tracking tool on the web.
It has 57.8% of the ad tracking market share and is present on 6.4% of all websites.

📊 Rankings and Market Share

🏆 Meta Pixel Awards

⚡ Sites Using Meta Pixel

We have data on 165,456 websites that use the Meta Pixel ad tracking tool. Here is a list of some of the top ranked ones.

The highest rated site using Meta Pixel is indiatimes.com.

#WebsiteRankCountryLanguage
1 indiatimes.com #120 India English
2 wordpress.com #147 United States English
3 indianexpress.com #200 India English
4 coupang.com #205 Korea Korean
5 cnet.com #219 United States English
6 kompas.com #252 Malay
7 investing.com #254 English
8 nikkei.com #262 Japan Japanese
9 itmedia.co.jp #333 Japan Japanese
10 slate.com #376 United States English
11 zdnet.com #394 United States English
12 substack.com #429 English
13 lavanguardia.com #452 Spain Spanish
14 oricon.co.jp #459 Japan Japanese
15 infobae.com #493 Argentina Spanish
16 remove.bg #508 Bulgaria English
17 mundodeportivo.com #583 Spanish
18 index.hr #598 Croatia Croatian
19 ilmessaggero.it #602 Italy Italian
20 1mg.com #604 India English

📈 Usage Statistics

Most of the sites that use Meta Pixel:

Most of the sites using Meta Pixel are from the United States, the United Kingdom, and Australia.

  • United States 26.9%
  • United Kingdom 5.7%
  • Australia 5%
  • Italy 4.4%
  • Brazil 3.7%
  • Canada 2.9%
  • Spain 2.9%
  • Germany 2.8%
  • Poland 2.7%
  • Other 43%

Most Meta Pixel users speak English, Spanish, or Portuguese.

  • English 55.5%
  • Spanish 5.6%
  • Portuguese 3.9%
  • Italian 3.8%
  • German 3.1%
  • French 2.6%
  • Polish 2.3%
  • Dutch 2.1%
  • Russian 2%
  • Other 19.1%

The Meta Pixel ad tracking tool is especially popular on .com top-level domains.

  • .com 45.7%
  • .org 4.1%
  • .com.au 3.6%
  • .it 2.6%
  • .com.br 2.6%
  • .co.uk 2.4%
  • .pl 1.9%
  • .de 1.7%
  • .net 1.7%
  • Other 33.7%

The primary market segments for websites utilizing Meta Pixel include business, marketing and merchandising, and online shopping.

  • Business 14.7%
  • Marketing/Merchandising 13.4%
  • Online Shopping 13.1%
  • Education/Reference 5.8%
  • Internet Services 5.3%
  • Blogs/Wiki 5%
  • Travel 4.8%
  • Entertainment 3.9%
  • Health 3.6%
  • Other 30.4%

🕵️ Similar Technologies

These are some of the best Meta Pixel alternatives.

RankNameCompare
3 Pinterest AnalyticsSan Francisco, California, United States

Shows you what paid and organic published content resonates most on Pinterest.

 Meta Pixel vs. Pinterest Analytics
4 LinkedIn Insight TagMountain View, California, United States

Uses a pixel on your website that helps you retarget your site visitors, optimize your campaigns and learn more about your audiences.

 Meta Pixel vs. LinkedIn Insight Tag
5 Microsoft Advertising TrackingRedmond, Washington, United States

Microsoft Advertising tool to track conversion goals and target audiences with remarketing lists.

 Meta Pixel vs. Microsoft Advertising Tracking
6 Tiktok PixelHaidian, Beijing, China

Allows you to share website visitor events with TikTok via a browser.

 Meta Pixel vs. Tiktok Pixel
7 X PixelBastrop, Texas, United States

Enables you to measure accurate return on ad spend by tracking the actions people take after viewing, clicking or engaging with X Ads.

 Meta Pixel vs. X Pixel

🆚 Compare Alternatives

Compare Meta Pixel with

💬 Frequently Asked Questions

What is the company behind Meta Pixel?

Meta Pixel is owned by Meta Platforms, Inc., headquartered in Menlo Park, California, United States.

Which country uses Meta Pixel the most?

The majority of Meta Pixel users are from the United States.

Who uses Meta Pixel?

According to our data, Meta Pixel is used on thousands of sites, including such established ones as indiatimes.com, wordpress.com, and coupang.com.

Is Meta Pixel used on government websites?

In total, we found Meta Pixel on 38 government sites in the United States.

Do academic institutions use Meta Pixel?

Yes, quite a few! Overall, we know of 541 academic websites in the United States that use Meta Pixel.

How does Meta Pixel stack up against its competitors?

Meta Pixel is the most popular ad tracking tool on the market, surpassing all others.

What are the alternatives to Meta Pixel?

Alternatives and possible competitors to Meta Pixel may include Pinterest Analytics, LinkedIn Insight Tag, and Microsoft Advertising Tracking.

Data updated

👉 See Also

When interpreting and using the results, please read our methodology and disclaimer.