Snap Pixel

Snap Inc., Santa Monica, California, United States

The Snap Pixel helps advertisers measure the cross-device impact of campaigns on Snapchat.

According to our data, Snap Pixel is the 9th most popular ad tracking tool on the web.
It has 1.1% of the ad tracking market share and is detected on 0.1% of all websites.

It appears on 5.2% of all websites in Saudi Arabia, 0.3% in the United Kingdom, and 0.2% in the United States.

Statistics based on 4M+ analyzed websites. About this data

📊 Rankings and Market Share

🏆 Snap Pixel Awards

⚡ Sites Using Snap Pixel

We have data on 5,725 websites that use the Snap Pixel ad tracking tool. Here is a list of some of the top ranked ones.

The highest rated site using Snap Pixel is spotify.com.

#WebsiteRankCountryLanguage
1 spotify.com #23 Sweden English
2 quora.com #169 United States American English
3 roblox.com #317 United States English
4 uber.com #343 United States English
5 trendyol.com #373 United States Turkish
6 open.spotify.com Sweden English
7 kohls.com #578 English
8 leroymerlin.fr #612 France French
9 sky.com #996 United Kingdom British English
10 garmin.com #1,044 United States American English
11 pearson.com #1,181 English
12 fifa.com #1,317 English
13 cursor.com #1,358 United States American English
14 ubereats.com #1,421 United States American English
15 intuit.com #1,427 United States English
16 experian.com #1,564 United States American English
17 starbucks.com #1,657 American English
18 cengage.com #2,009 United States English
19 ets.org #2,012 English
20 quillbot.com #2,090 United States English

📈 Usage Statistics

Most of the sites that use Snap Pixel:

Most of the sites using Snap Pixel are from the United States, the United Kingdom, and France.

  • United States 25.2%
  • United Kingdom 10.5%
  • France 5.4%
  • Saudi Arabia 5%
  • Netherlands 4.3%
  • Norway 3.7%
  • Germany 3.5%
  • Sweden 3.3%
  • Australia 3.3%
  • Other 35.8%

Most Snap Pixel users speak English, Arabic, or French.

  • English 64.6%
  • Arabic 5.9%
  • French 4.9%
  • German 4.2%
  • Dutch 3.3%
  • Spanish 2.3%
  • Swedish 2%
  • Norwegian Bokmål 1.7%
  • Italian 1.5%
  • Other 9.6%

The Snap Pixel ad tracking tool is especially popular on .com top-level domains.

  • .com 45.6%
  • .co.uk 4.3%
  • .no 3%
  • .org 2.8%
  • .fr 2.5%
  • .nl 2.4%
  • .edu 2.1%
  • .de 2.1%
  • .se 2%
  • Other 33.2%

The primary market segments for websites utilizing Snap Pixel include online shopping, business, and marketing and merchandising.

  • Online Shopping 20.1%
  • Business 11.7%
  • Marketing/Merchandising 11.3%
  • Education/Reference 10.5%
  • Fashion/Beauty 10%
  • Health 3.8%
  • Entertainment 3.4%
  • Finance/Banking 3.4%
  • Travel 3.4%
  • Other 22.4%

🕵️ Similar Technologies

These are some of the best Snap Pixel alternatives.

RankName
1
Meta Pixel
Menlo Park, California, United States

A tracking tool that allows advertisers to measure visitor activity and conversions from ads on Facebook and Instagram.
3
Pinterest Analytics
San Francisco, California, United States

A performance measurement tool that shows how paid and organic Pins perform and how audiences interact with published content on Pinterest.
4
LinkedIn Insight Tag
Mountain View, California, United States

A website tracking pixel that enables advertisers to measure conversions, retarget site visitors, and analyze audiences connected to LinkedIn ad campaigns.
5
Microsoft Advertising Tracking
Redmond, Washington, United States

A conversion and audience measurement tool that uses Universal Event Tracking tags to monitor user actions on websites linked to Microsoft Advertising campaigns.
6
Tiktok Pixel
Haidian, Beijing, China

Allows you to share website visitor events with TikTok via a browser.

🆚 Compare Alternatives

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💬 Frequently Asked Questions

What is the company behind Snap Pixel?

Snap Pixel is owned by Snap Inc., headquartered in Santa Monica, California, United States.

Which country uses Snap Pixel the most?

The majority of Snap Pixel users are from the United States.

Who uses Snap Pixel?

According to our data, Snap Pixel is used on thousands of sites, including such established ones as spotify.com, quora.com, and roblox.com.

Is Snap Pixel used on government websites?

Overall, we found Snap Pixel on 4 government sites in the United States.

Do academic institutions use Snap Pixel?

Yes, quite a few! In total, we know of 121 academic websites in the United States that use Snap Pixel.

How does Snap Pixel compare to its competitors?

Snap Pixel is a moderately popular ad tracking tool, ranking ahead of 6 other ad tracking tools we track.

What are the alternatives to Snap Pixel?

Alternatives and possible competitors to Snap Pixel may include Meta Pixel, Pinterest Analytics, and LinkedIn Insight Tag.

👉 See Also

🗃️ About This Data