Google AdSense

Google, Mountain View, California, United States

Google AdSense is an advertising network that lets publishers earn revenue by displaying targeted ads on their websites.

It supports contextual and audience-based ad selection, offers automatically placed ads, provides multiple formats such as display, in-article, in-feed, and multiplex, and overlay formats such as anchor, side rail, and vignette ads.

Since 2024, AdSense has been paying publishers on a pay-per-impression basis, also known as the CPM (cost per mille) model.

According to our data, Google AdSense is the most popular advertising technology on the web.
It has 34.9% of the advertising market share and is detected on 5.3% of all websites.

πŸ’Έ Pricing

Revenue share80%

πŸ“Š Rankings and Market Share

πŸ† Google AdSense Awards

⚑ Sites Using Google AdSense

We have data on 175,348 websites that use Google AdSense advertising technology. Here is a list of some of the top ranked ones.

The highest rated site using Google AdSense is youtube.com.

#WebsiteRankCountryLanguage
1 youtube.com #4 United States English
2 linkedin.com #9 United States English
3 x.com #12 English
4 pinterest.com #15 English
5 vimeo.com #23 United States English
6 nytimes.com #50 United States English
7 theverge.com #56 American English
8 cnn.com #67 United States English
9 tumblr.com #78 United States American English
10 sourceforge.net #97 United States English
11 stackoverflow.com #101 English
12 usatoday.com #113 American English
13 wp.pl #131 Poland Polish
14 nypost.com #140 United States American English
15 tripadvisor.com #156 United Kingdom American English
16 walmart.com #162 American English
17 mercadolivre.com.br #163 Brazil Brazilian Portuguese
18 temu.com #171 United States English
19 notion.com #186 United States American English
20 foxnews.com #201 United States English

πŸ“ˆ Usage Statistics

Most of the sites that use Google AdSense:

Most of the sites using Google AdSense are from the United States, Japan, and Germany.

  • United States 17.9%
  • Japan 9.8%
  • Germany 5%
  • United Kingdom 4.8%
  • India 4.4%
  • France 4.4%
  • Brazil 3.8%
  • Spain 3.7%
  • Italy 3.1%
  • Other 43.1%

Most Google AdSense users speak English, Japanese, or Spanish.

  • English 46.2%
  • Japanese 8.2%
  • Spanish 6.9%
  • Portuguese 3.8%
  • French 3.6%
  • Russian 3.4%
  • German 3.3%
  • Italian 2.6%
  • Turkish 2.1%
  • Other 19.9%

Google AdSense advertising technology is especially popular on .com and .net top-level domains.

  • .com 51.2%
  • .net 5.7%
  • .org 3.5%
  • .com.br 2.3%
  • .de 2.1%
  • .ru 1.7%
  • .it 1.7%
  • .jp 1.6%
  • .co.uk 1.5%
  • Other 28.7%

The primary market segments for websites utilizing Google AdSense include blogs and wiki, general news, and business.

  • Blogs/Wiki 14.6%
  • General News 9.1%
  • Business 7.6%
  • Entertainment 7%
  • Marketing/Merchandising 6.3%
  • Education/Reference 4.9%
  • Online Shopping 4.6%
  • Internet Services 4.3%
  • Sports 3.6%
  • Other 38%

πŸ•΅οΈ Similar Technologies

These are some of the best Google AdSense alternatives.

RankName
8
Ezoic
Carlsbad, California, United States

A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner.

$$$
13
Taboola
New York, United States

A native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites.

$$$
19
Mediavine
New York, United States

A premium ad network for established websites with a minimum monthly traffic volume of 50,000 sessions.

$$$
29
Raptive
New York, United States

A premium ad management network that helps content publishers monetize their websites through optimized ad placements.

$$$
40
Media.net
Dubai, United Arab Emirates

Provides a contextual ad exchange that enables advertisers to reach key consumers in a cookie-free, privacy-conscious manner.

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πŸ’¬ Frequently Asked Questions

What is the company behind Google AdSense?

Google AdSense is owned by Google LLC, headquartered in Mountain View, California, United States.

Which country uses Google AdSense the most?

The majority of Google AdSense users are from the United States.

Who uses Google AdSense?

According to our data, Google AdSense is used on thousands of sites, including youtube.com, linkedin.com, and x.com.

Is Google AdSense used on government websites?

Overall, we found Google AdSense on 5 government sites in the United States.

Do academic institutions use Google AdSense?

Yes. In total, we know of 48 academic websites in the United States that use Google AdSense.

How does Google AdSense compare to the competition?

Google AdSense is the most popular advertising technology on the market, surpassing all others.

What are the alternatives to Google AdSense?

Alternatives and possible competitors to Google AdSense may include Ezoic, Taboola, and Mediavine.

πŸ‘‰ See Also

Statistics were last calculated on .
For details, see our methodology and disclaimer.