⚡ Advertising in Russia

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

Russia is a Eurasian country with a population of around 144 million people.

According to our research, online advertising platforms are detected on 12.4% of websites from Russia.

Statistics based on 91K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in Russia in 2026, based on market share.

The most popular is Yandex Advertising Network with an impressive share of 44.2%, followed by Google AdSense with 37.5% and Google Ads with 9.6%.

Yandex Advertising Network 44.2%
Google AdSense 37.5%
Google Ads 9.6%
Adfox 8.4%
AdRiver 4%
myTarget 2.2%
Digital Caramel 1.9%
Click.ru 1.9%
Criteo 1.8%
Google AdSense for Domains 1.7%
Google Ad Manager 1.6%
Roxot 1.2%
Google AdSense for Platforms 1.2%
Relap 1.1%
Hybrid 1.1%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in Russia than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Yandex Advertising Network ^(-17)
4. Adfox ^(-62)
5. AdRiver ^(-93)
6. myTarget ^(-112)
7. Digital Caramel ^(-122)
12. Roxot ^(-138)
14. Relap ^(-139)
15. Hybrid ^(-127)
16. HilltopAds ^(-91)
19. A-ADS ^(-67)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 133 online advertising platforms used on sites from Russia, ranked by their market share.

Rank	Name	Market share
1	Yandex Advertising Network Moscow, Russia A contextual advertising platform operated by Yandex that enables publishers to monetize websites and mobile apps with text, display, and native ads.	44.2%
2	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	37.5%
3	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Google Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	9.6%
4	Adfox Moscow, Russia A Russian online ad management platform for media publishers.	8.4%
5	AdRiver Moscow, Russia A Russian advertising supply-side and measurement platform.	4%
6	myTarget Moscow, Russia A Russian programmatic advertising platform by VK.	2.2%
7	Digital Caramel Yerevan, Armenia A website monetization service and a certified partner of the Yandex Advertising Network.	1.9%
-	Click.ru Moscow, Russia A Russian online advertising platform and marketing ecosystem that helps businesses launch and manage contextual and targeted ad campaigns across networks such as Yandex.Direct, Google Ads, VK, myTarget, and Telegram Ads.	1.9%
9	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	1.8%
10	Google AdSense for Domains Mountain View, California, United States Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.	1.7%
11	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	1.6%
12	Roxot Saint Petersburg, Russia A Russia-based header bidding platform that utilizes machine learning and big data.	1.2%
13	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	1.2%
14	Relap Moscow, Russia A Russian ad platform that specializes in native advertising.	1.1%
15	Hybrid Berlin, Germany A cloud-based programmatic advertising platform that combines DSP, DMP, and SSP functionalities for managing digital ad campaigns. $$$	1.1%
16	HilltopAds Brentford, England, United Kingdom A native ad network that offers a wide range of ad formats, including popunders for desktop and mobile devices.	1%
17	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	0.8%
18	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	0.7%
19	A-ADS Hong Kong A decentralized advertising network that sells ad space and accepts cryptocurrency payments for ad purchases.	0.7%
20	OpenX Pasadena, California, United States A programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.	0.7%
21	MovieAds Saint Petersburg, Russia A Russian video advertising network that helps website owners monetise traffic by serving video ads and paying for impressions rather than clicks.	0.6%
22	AdRotate Den Helder, Netherlands An advertising manager plugin for WordPress that features unlimited ad units, automatic ad rotation and integration with Google AdSense, Google Ad Manager, Amazon Ads, Media.net and more. FreeOpen source€49.00+	0.6%
23	Revive Adserver Jonkersvaart, Groningen, Netherlands An open-source ad serving system.	0.5%
24	RTB House Warsaw, Poland A global advertising company that specializes in targeted advertising, including retargeting and real-time bidding.	0.4%
25	Google Marketing Platform Mountain View, California, United States An online advertising and analytics platform from Google.	0.4%

👉 See Also

🌎 Advertising in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 91,634 websites from Russia.
We currently track the presence of 199 online advertising platforms across the web.
Of these, 133 were detected on websites from Russia.
Statistics were last calculated on April 7, 2026.
For more details, see our methodology and disclaimer.