GumGum
GumGum is a contextual-first global digital advertising platform that captures people's attention without using personal data.
According to our data, GumGum ranks 89th among the online advertising platforms we track.
It has 0.1% of the advertising market share and is detected on 0.02% of all websites.
- 🏠 Website
📊 Rankings and Market Share
- Advertising
- Rank: 89
- Market share: 0.1%
🏆 GumGum Awards
- ⬆️ 25th most popular in Turkey in the Advertising category.
- ⬆️ 65th most popular in the United Kingdom in the Advertising category.
- ⬆️ 84th most popular in the United States in the Advertising category.
⚡ Sites Using GumGum
We have data on 661 websites that use GumGum advertising technology. Here is a list of some of the top ranked ones.
The highest rated site using GumGum is sky.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #1,053 | United Kingdom | British English | |
| 2 | #1,629 | English | ||
| 3 | #1,745 | New Zealand | English | |
| 4 | #1,787 | English | ||
| 5 | #1,836 | English | ||
| 6 | United States | American English | ||
| 7 | #2,539 | Japan | Japanese | |
| 8 | #2,596 | Romania | Romanian | |
| 9 |  paypay.ne.jp |
#3,863 | Japan | Japanese |
| 10 | #4,003 | Japan | Japanese | |
| 11 | #5,192 | Angola | Portuguese | |
| 12 | #5,425 | Colombia | Spanish | |
| 13 | #5,573 | United States | American English | |
| 14 | #5,578 | United Kingdom | British English | |
| 15 | #5,604 | United Kingdom | English | |
| 16 | #7,058 | Chile | Spanish | |
| 17 |  nielseniq.com |
#7,140 | United States | English |
| 18 | #7,445 | American English | ||
| 19 | #7,571 | Bulgaria | Bulgarian | |
| 20 | #9,005 | English |
📈 Usage Statistics
Most of the sites that use GumGum:
- are located in Turkey
- have content in English
- use the .com domain extension
- fall into the Blogs/Wiki category.
Most of the sites using GumGum are from Turkey, the United States, and the United Kingdom.
- Turkey 46.1%
- United States 23.1%
- United Kingdom 7.6%
- Japan 3.1%
- Canada 2.2%
- Germany 2.2%
- Australia 1.1%
- Italy 0.9%
- New Zealand 0.9%
- Other 12.8%
Most GumGum users speak English or Turkish.
- English 49.7%
- Turkish 38.8%
- Japanese 2.6%
- German 1.7%
- Spanish 0.9%
- Italian 0.9%
- French 0.9%
- Portuguese 0.8%
- Polish 0.6%
- Other 3.1%
GumGum advertising technology is especially popular on .com and .com.tr top-level domains.
- .com 66%
- .com.tr 10%
- .net 4.8%
- .co.uk 2.3%
- .jp 2%
- .org 1.7%
- .ca 1.1%
- .de 1.1%
- .it 0.9%
- Other 10.1%
The primary market segments for websites utilizing GumGum include blogs and wiki, general news, and entertainment.
- Blogs/Wiki 19.6%
- General News 18.5%
- Entertainment 8%
- Business 6.2%
- Marketing/Merchandising 5.4%
- Online Shopping 4.3%
- Internet Services 3.6%
- Fashion/Beauty 3.6%
- Sports 3.3%
- Other 27.5%
🕵️ Similar Technologies
These are some of the best GumGum alternatives.
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Ezoic💬 Frequently Asked Questions
Where is GumGum's headquarters?
GumGum is located in Santa Monica, California, United States.
Which country uses GumGum the most?
The majority of GumGum users are from Turkey.
Who uses GumGum?
According to our data, GumGum is used on hundreds of sites, including such established ones as sky.com,
toyota.com, and
stuff.co.nz.
How does GumGum stack up against the competition?
GumGum is a moderately popular advertising technology, ranking ahead of 110 other online advertising platforms we track.
What are the alternatives to GumGum?
Alternatives and possible competitors to GumGum may include 
Google Ad Manager, 
Criteo, and 
Magnite.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,365,683 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.