Customer Data Platforms (CDP) Ranked #26–#40 in Australia by Market Share (2026)

📈 Customer Data Platforms Ranked #26–#40 in Australia

Customer Data Platforms (CDPs) are software systems that combine data from multiple sources to create a centralized, persistent customer database that can be accessed and used by other applications.

Australia is an Oceanian country with a population of over 27 million people.

Statistics based on 87K+ analyzed websites. About this data

The following list shows the customer data platforms ranked from 26th to 40th out of 40 used on websites in Australia.

Rank	Name	Market share
26	CustomerLabs Chennai, Tamil Nadu, India A first-party data platform that provides data collection, management, and activation across platforms. $99+/month	0.05%
27	Dengage London, United Kingdom A comprehensive customer experience and data platform that includes native omnichannel engagement and real-time personalization. $$$	0.05%
28	Listrak Lititz, Pennsylvania, United States A cross-channel marketing automation platform designed for retail and e-commerce brands. $2,500+/month	0.05%
29	Lytics San Francisco, California, United States A customer data platform built into the Contentstack Agentic Experience Platform that helps companies collect, unify, and activate first-party customer data from multiple sources. Free$500+/month	0.05%
30	Algonomy San Francisco, California, United States A real-time customer data platform that enables personalization and algorithmic customer engagement.	0.05%
31	Mediarithmics Paris, France A holistic customer data platform designed for data-driven enterprises. $$$	0.03%
32	Appier Taipei, Taiwan Offers a real-time customer data platform, an AI-powered personalization cloud, and a suite of marketing tools for ad retargeting, user acquisition, and customer engagement. $$$	0.03%
33	WebEngage Mumbai, India A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp. $199/user/year	0.03%
34	Zeotap Berlin, Germany A customer data platform that lets companies integrate, unify, segment, and orchestrate customer data, offering a drag-and-drop interface and prebuilt machine learning models. $$$	0.03%
35	SAS Customer Intelligence 360 Cary, North Carolina, United States A cloud-based, AI-powered customer engagement platform that unifies customer data, builds audiences, and orchestrates personalized journeys. $40,000+/year	0.02%
36	Freshpaint A data platform that enables healthcare companies to collect, safeguard, and activate customer data across their entire marketing stack.	0.02%
37	Meiro	0.02%
38	LeadBoxer Amsterdam, Netherlands A lead generation platform that helps users identify, qualify and manage leads online. Free€95+/month	0.02%
39	BlueConic Boston, Massachusetts, United States An AI-powered customer data platform that unifies first-party customer data into real-time profiles and uses AI agents to choose and execute personalized marketing actions. $$$	0.02%
40	Lemnisk Bengaluru, India A real-time customer data and marketing automation platform that integrates and activates data from multiple channels to enable effective user communication for marketers. $$$	0.02%

👉 See Also

🌎 CDP in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 87,146 websites from Australia.
We currently track the presence of 71 CDPs across the web.
Of these, 40 were detected on websites from Australia.
Statistics were last calculated on November 3, 2026.
For more details, see our methodology and disclaimer.