Customer Data Platforms (CDP) Ranked #26–#38 in Australia by Market Share (2026)

📈 Customer Data Platforms Ranked #26–#38 in Australia

Customer Data Platforms (CDPs) are software systems that combine data from multiple sources to create a centralized, persistent customer database that can be accessed and used by other applications.

Australia is an Oceanian country with a population of over 27 million people.

Statistics based on 75K+ analyzed websites. About this data

The following list shows the customer data platforms ranked from 26th to 38th out of 38 used on websites in Australia.

Rank	Name	Market share
26	Zeta Marketing Platform New York, United States An AI-powered, cloud-based system that helps brands acquire, grow, and retain customers more efficiently by identifying anonymous users, acting on consumer intent, and optimizing in real time. $580,000+/year	0.07%
27	Dengage London, United Kingdom A comprehensive customer experience and data platform designed to personalize customer interactions and optimize marketing efforts. $$$	0.04%
28	WebEngage Mumbai, India A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp. $199/user/year	0.04%
29	LeadBoxer Amsterdam, Netherlands A lead generation platform that helps users identify, qualify and manage leads online. Free€95+/month	0.04%
30	Cordial San Diego, California, United States An enterprise cross-channel messaging platform that supports batch and automated messaging across email, mobile, social media and SMS. $125,000+	0.02%
31	Lytics Portland, Oregon, United States A customer data platform built on Google Cloud that helps companies collect, unify, and activate first-party customer data from multiple sources while maintaining control over security, privacy, and governance. Free$500+/month	0.02%
32	SAS Customer Intelligence 360	0.02%
33	Mindbox Almaty, Kazakhstan A marketing automation platform that collects, analyzes and manages customer data from multiple sources to improve marketing effectiveness and increase revenue. 180,000 RUB+/month	0.02%
34	Freshpaint A data platform that enables healthcare companies to collect, safeguard, and activate customer data across their entire marketing stack.	0.02%
35	Appier Taipei, Taiwan Offers a real-time customer data platform, an AI-powered personalization cloud, and a suite of marketing tools for ad retargeting, user acquisition, and customer engagement.	0.02%
36	Listrak Lititz, Pennsylvania, United States A cross-channel marketing automation platform designed for the retail industry. $$$	0.02%
37	Lemnisk Bengaluru, India A real-time customer data and marketing automation platform that integrates and activates data from multiple channels to enable effective user communication for marketers. $$$	0.02%
38	CustomerLabs Chennai, Tamil Nadu, India A first-party data platform that provides data collection, management, and activation across platforms. $99+/month	0.02%

👉 See Also

🌎 CDP in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 75,347 websites from Australia.
We currently track the presence of 71 CDPs across the web.
Of these, 38 were detected on websites from Australia.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.