⚡ Customer Data Platforms in Latvia

A Customer Data Platform (CDP) is software that combines data from multiple sources to create a centralized customer database that is accessible to other systems.

Latvia is a Northern European country with a population of around 1.9 million people.

According to our data, customer data platforms are used on 1.9% of websites from Latvia.

⭐ Most Popular in 2026

The following chart shows the top CDPs in Latvia in 2026, based on market share.

The most popular is Klaviyo with an impressive share of 36.1%, followed by Adobe Experience Platform with 31.9% and Snowplow with 8.3%.

Klaviyo 36.1%
Adobe Experience Platform 31.9%
Snowplow 8.3%
Salesforce Marketing Cloud 6.9%
Tealium 2.8%
Optimizely 2.8%
Clearbit 2.8%
BlueConic 1.4%
Rudderstack 1.4%
Listrak 1.4%
SALESmanago 1.4%
Mapp 1.4%
Mindbox 1.4%
Optimove 1.4%

🚀 Highlights

Here is a list of the top CDPs that are more popular in Latvia than worldwide.
Differences between global and country rankings are shown in parentheses.

6. Optimizely ^(-1)
7. Clearbit ^(-4)
8. BlueConic ^(-7)
10. Listrak ^(-13)
11. SALESmanago ^(-1)
12. Mapp ^(-13)
13. Mindbox ^(-8)
14. Optimove ^(-33)
15. Algonomy ^(-23)

✨ Best CDPs

Below is a more detailed list of 15 CDPs used on sites from Latvia, ranked by their market share.

Rank	Name	Market share
1	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	36.1%
2	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	31.9%
3	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$$$	8.3%
4	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	6.9%
5	Tealium San Diego, California, United States An enterprise tag management and customer data platform that helps organizations collect, unify, govern, and activate customer data from web, mobile, and offline. $150,000+/year	2.8%
6	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	2.8%
7	Clearbit Cambridge, Massachusetts, United States A data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems. $30,000+/year	2.8%
8	BlueConic Boston, Massachusetts, United States An AI-powered customer data platform that unifies and segments all your data to personalize content, messages, and offers. $$$	1.4%
9	Rudderstack San Francisco, California, United States A warehouse-native, developer-focused customer data platform available in open source and cloud editions that routes event and profile data into a company's own data warehouse or data lake instead of storing it on the vendor's servers. FreeOpen source$550+/month	1.4%
10	Listrak Lititz, Pennsylvania, United States A cross-channel marketing automation platform designed for the retail industry. $$$	1.4%
11	SALESmanago Krakow, Poland An e-commerce marketing and customer engagement platform that collects customer behavior and transactional data to build profiles, automate campaigns, and personalize communications. $$$	1.4%
12	Mapp London, United Kingdom A digital marketing platform that combines customer acquisition and engagement into one platform with cross-channel capabilities. $3,050+/month	1.4%
13	Mindbox Almaty, Kazakhstan A marketing automation platform that collects, analyzes and manages customer data from multiple sources to improve marketing effectiveness and increase revenue. 180,000 RUB+/month	1.4%
14	Optimove	1.4%
15	Algonomy San Francisco, California, United States A real-time customer data platform that enables personalization and algorithmic customer engagement.	1.4%

👉 See Also

🌎 CDP in other countries

Data is based on the analysis of 3,834 websites from Latvia.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.