🆚 AB Tasty vs. OptinMonster

Compare technologies based on real-world usage data *

Type

A/B testing tool
Conversion optimization tool

About

AB Tasty is a digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization.

It offers a visual editor for creating test variants without code, segmentation and targeting of visitor groups, full-funnel experimentation including conversion funnels, heatmaps and session recordings to analyze user behavior, support for both client-side and server-side testing, and integrations with more than 20 analytics and marketing tools to measure test results.

OptinMonster is a conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms.

It provides a drag-and-drop campaign builder, over 700 prebuilt templates, multiple campaign types including popups, floating bars, slide-ins and fullscreen welcome gates, behavioral targeting with Exit Intent technology, page and geolocation targeting, and A/B testing.

Headquarters

Paris, France
West Palm Beach, Florida, United States

Website

Pricing

Free version ❌
$12,000+/year
Free version ✔️3 campaigns + 500 campaign impression credits
Basic$84/year
Plus$228/year
Pro$348/year
Growth$84/year

Categories

A/B Testing › Rank #12
A/B Testing › Rank #3
Personalization › Rank #11
Feature Management › Rank #5
Conversion Optimization › Rank #3
Lead Generation › Rank #1

Popularity

Determined by the number of sites using each technology.

The OptinMonster conversion optimization tool is 4 times more popular than AB Tasty.
Total websites

Market share

A/B Testing

Popularity by country

Determined by the number of sites detected from each country.

OptinMonster is more popular in the United States, the United Kingdom, and Australia, while AB Tasty is more popular in France, Japan, and Belgium.
United States
United Kingdom
France
Australia
Germany
Canada
Netherlands
Spain
Italy
Switzerland

Awards

Popularity by domain category

Determined by the number of sites in each category.

OptinMonster is more popular among sites focused on business, marketing and merchandising, and blogs and wiki, while AB Tasty is more commonly used on online shopping and fashion and beauty sites.
Business
Online Shopping
Marketing/Merchandising
Blogs/Wiki
Education/Reference
Travel
Internet Services
Fashion/Beauty
Non-Profit/Advocacy/NGO
Health

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1,061
View more ➝
Name
Rank
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.