🆚 Adobe Launch vs. Google Tag Manager

Compare technologies based on real-world usage data *

Type

Tag manager
Tag manager

About

Adobe Launch is a tag manager that helps you manage the marketing and analytics tags in your website or app.

Google Tag Manager is a tag management system that lets website owners deploy and manage tracking and marketing scripts without editing site code.

It supports built-in and custom tag templates for Google and third-party services, reusable variables and event triggers, version control with preview and rollback, and server-side tagging to move tag execution off the client.

Headquarters

San Jose, California, United States
Mountain View, California, United States

Website

Pricing

Free for Adobe Experience Cloud customers
Free version ✔️200KB container size limit, 3 concurrent workspaces
Google Tag Manager 360Bundled with Google Analytics 360, which is $50,000+/year

Categories

Tag Managers › Rank #2
Tag Managers › Rank #1

Popularity

Determined by the number of sites using each technology.

Google Tag Manager technology is 75 times more popular than Adobe Launch.
Total websites

Market share

Tag Managers

Popularity by country

Determined by the number of sites detected from each country.

Google Tag Manager is more popular than Adobe Launch in all countries.
United States
Japan
United Kingdom
Germany
France
Netherlands
Spain
Italy
Australia
Brazil

Awards

Popularity by domain category

Determined by the number of sites in each category.

Google Tag Manager is more popular than Adobe Launch in all market segments.
Business
Marketing/Merchandising
Online Shopping
Education/Reference
Blogs/Wiki
Internet Services
Travel
Entertainment
Health
General News

Top sites

Top-ranked sites that use these technologies.

Name
Rank
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Rank
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See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.