🆚 AdRiver vs. Google Ad Manager

Compare technologies based on real-world usage data *

Type

Advertising technology
Advertising technology

About

AdRiver is a Russian advertising supply-side and measurement platform.

Google Ad Manager is an ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.

It requires a valid Google AdSense account, offers unified ad serving with real time bidding across multiple demand sources, and supports multiple ad exchanges and networks including Google Display Network, Ad Exchange, and other third-party options.

Headquarters

Moscow, Russia
Mountain View, California, United States

Website

Categories

Advertising › Rank #98
Advertising › Rank #7

Popularity

Determined by the number of sites using each technology.

Google Ad Manager advertising technology is 61 times more popular than AdRiver.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Google Ad Manager is more popular in the United States, the United Kingdom, and Japan, while AdRiver is more popular in Russia and Azerbaijan.
United States
United Kingdom
Japan
Spain
Germany
France
Brazil
Italy
Canada
Poland

Awards

Popularity by domain category

Determined by the number of sites in each category.

Google Ad Manager is more popular than AdRiver in all market segments.
General News
Entertainment
Blogs/Wiki
Sports
Business
Marketing/Merchandising
Education/Reference
Portal Sites
Public Information
Health

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#123
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Name
Rank
View more ➝

See also

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When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.