🆚 AdRoll vs. MGID
- 📈 AdRoll is three times more popular than MGID.
- 🌎 AdRoll is more popular in the United States, Australia, and the United Kingdom.
- 🌍 MGID is more popular in Turkey, Indonesia, and India.
Statistics based on 3.3M+ analyzed websites. About this data
AdRollType
Advertising technology
Advertising technology
About
AdRoll is a digital advertising platform that enables businesses to run AI-driven, cross-channel campaigns with audience targeting, retargeting, and dynamic personalization.
It features the AI-powered bidding engine, BidIQ, which analyzes over 1.2 billion user profiles and supports dynamic ads with automated product recommendations that can achieve up to 2x higher click-through rates.
MGID is a performance-driven platform for real-time buying, selling and management of native ads.
Headquarters
San Francisco, California, United States
Santa Monica, California, United States
Pricing
Free version ❌
Marketing & Ads+ package$36+/month
Categories
Advertising › Rank #17
Advertising › Rank #39
Popularity
Determined by the number of sites using each technology.
AdRoll advertising technology is 3 times more popular than MGID.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
AdRoll is more popular in the United States, Australia, and the United Kingdom, while MGID is more popular in Turkey, Indonesia, and India.
United States
Turkey
Australia
United Kingdom
Indonesia
India
Germany
Canada
Italy
Brazil
Awards
- ⭐ 9th most popular in Australia in the Advertising category.
- ⭐ 10th most popular in the United Arab Emirates in the Advertising category.
- 🔥 11st most popular in the United States in the Advertising category.
- 🔥 13rd most popular in New Zealand in the Advertising category.
- 🔥 14th most popular in Canada in the Advertising category.
- ⭐ 5th most popular in Indonesia in the Advertising category.
- ⭐ 6th most popular in Vietnam in the Advertising category.
- ⭐ 7th most popular in Nigeria in the Advertising category.
- ⭐ 8th most popular in Ukraine in the Advertising category.
- 🔥 11st most popular in India in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
AdRoll is more popular among sites focused on business, online shopping, and marketing and merchandising, while MGID is more commonly used on general news, blogs and wiki, and entertainment sites.
Business
Online Shopping
Marketing/Merchandising
General News
Internet Services
Education/Reference
Blogs/Wiki
Fashion/Beauty
Software/Hardware
Entertainment
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Criteo
The Trade Desk
Nexxen
Yahoo Advertising
TripleLift
Adyoulike🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.