🆚 Google AdSense vs. Ezoic

Compare technologies based on real-world usage data *

Type

Advertising technology
Advertising technology

About

Google AdSense is an advertising network that lets publishers earn revenue by displaying targeted ads on their websites.

It supports contextual and audience-based ad selection, offers automatically placed ads, provides multiple formats such as display, in-article, in-feed, and multiplex, and overlay formats such as anchor, side rail, and vignette ads.

Since 2024, AdSense has been paying publishers on a pay-per-impression basis, also known as the CPM (cost per mille) model.

Ezoic is a technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner.

It requires sites using its tools to comply with Google AdSense policies and offers ad layout testing, automated ad placement, demand mediation across multiple ad networks, and analytics to help maximize site revenue.

Headquarters

Mountain View, California, United States
Carlsbad, California, United States

Website

Pricing

Revenue share80%
Revenue share85%

Categories

Advertising › Rank #1
Advertising › Rank #8

Popularity

Determined by the number of sites using each technology.

Google AdSense advertising technology is 9 times more popular than Ezoic.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Google AdSense is more popular in the United States, Japan, and the United Kingdom, while Ezoic is more popular in Saint Kitts and Nevis.
United States
Japan
United Kingdom
Germany
France
India
Spain
Brazil
Italy
Netherlands

Awards

Popularity by domain category

Determined by the number of sites in each category.

Google AdSense is more popular than Ezoic in all market segments.
Blogs/Wiki
General News
Business
Marketing/Merchandising
Entertainment
Education/Reference
Online Shopping
Internet Services
Travel
Sports

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#12
View more ➝
Name
Rank
#1,627
#2,325
View more ➝

See also

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When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.