🆚 Allegro vs. Shopee

📈 Shopee is four times more popular than Allegro.
🌍 Shopee is more popular in Vietnam, Indonesia, and Thailand.
🌍 Allegro is more popular in Poland, the Czech Republic, and Slovakia.

Statistics based on 3.5M+ analyzed websites. About this data

Allegro

Shopee

Type

Online marketplace

About

Allegro is a Polish online marketplace platform that connects buyers and sellers across a wide range of product categories.

It operates across 6 markets in Central and Eastern Europe, providing a marketplace, Allegro Smart! subscription with unlimited free deliveries and returns, Allegro Pay financing, and a delivery network with over 25,000 pickup points and parcel lockers.

Shopee is a Singapore-based online marketplace that connects buyers and sellers through a mobile-first platform widely used across Southeast Asia.

It supports consumer-to-consumer and business-to-consumer sales, in-app payments via ShopeePay, integrated logistics with cross-border shipping, buyer protection and escrow-style payments, and localized storefronts adapted to multiple regional markets.

Headquarters

Poznań, Poland

Singapore

Website

allegro.pl #332

shopee.com #3,233

Pricing

Free version ✔️

Allegro Smart!59.90 PLN/year

Popularity

Determined by the number of sites using each technology.

The Shopee marketplace is 4 times more popular than Allegro.

Total websites

Market share

Marketplaces

Popularity by country

Determined by the number of sites detected from each country.

Shopee is more popular in Vietnam, Indonesia, and Thailand, while Allegro is more popular in Poland, the Czech Republic, and Slovakia.

Poland

Vietnam

Indonesia

Thailand

Taiwan

Malaysia

Singapore

Brazil

Philippines

United States

Awards

🥈 Second most popular in Poland in the Marketplaces category.

🥇 Most popular in Vietnam in the Marketplaces category.
🥇 Most popular in Thailand in the Marketplaces category.
🥇 Most popular in Taiwan in the Marketplaces category.
🥇 Most popular in Malaysia in the Marketplaces category.
🥈 Second most popular in Indonesia in the Marketplaces category.

Popularity by domain category

Determined by the number of sites in each category.

Shopee is more popular among sites focused on online shopping, business, and blogs and wiki, while Allegro is more commonly used on non-profit, advocacy and NGO sites.

Online Shopping

Business

Blogs/Wiki

Marketing/Merchandising

Education/Reference

Software/Hardware

Internet Services

Entertainment

Fashion/Beauty

Sports

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#9,913

#11,981

#16,042

#36,238

#67,479

Name

Rank

#262

#345

#418

#1,102

#1,241