🆚 Appier vs. Emarsys

Type

Customer data platform
Customer data platform

About

Appier offers a real-time customer data platform, an AI-powered personalization cloud, and a suite of marketing tools for ad retargeting, user acquisition, and customer engagement.

SAP Emarsys is a cloud-based omnichannel marketing and customer engagement platform that automates personalized campaigns across email, web, mobile, SMS, digital advertising, and commerce channels.

It combines customer data management, AI-driven personalization, predictive segmentation, loyalty and rewards management, automated lifecycle marketing, analytics, and more than 100 prebuilt marketing automation programs for retail, e-commerce, and consumer brands.

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Headquarters

Taipei, Taiwan
Walldorf, Baden-Württemberg, Germany

Website

Pricing

Free version ❌
Custom
Free version ❌
$18,000/year

Categories

CDP › Rank #31
CDP › Rank #15
Personalization › Rank #48
Personalization › Rank #24
Loyalty Management › Rank #6

Popularity

Determined by the number of sites using each technology.

The Emarsys CDP is 4 times more popular than Appier.
Total websites

Market share

CDP
Personalization

Popularity by country

Determined by the number of sites detected from each country.

Emarsys is more popular in Germany, the United States, and the United Kingdom, while Appier is more popular in Hong Kong, Taiwan, and Japan.
Germany
United States
United Kingdom
Australia
France
Hong Kong
Taiwan
Switzerland
Austria
Belgium

Awards

Popularity by domain category

Determined by the number of sites in each category.

Emarsys is more popular among sites focused on online shopping, fashion and beauty, and business, while Appier is more commonly used on finance and banking, education and reference, and restaurants sites.
Online Shopping
Fashion/Beauty
Business
Marketing/Merchandising
Travel
Sports
Real Estate
Entertainment
Internet Services
Finance/Banking

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#2,867
#3,363
#3,365
View more ➝
Name
Rank
#1,490
#1,620
#2,652
#5,757
View more ➝

See also

🗃️ About This Data