🆚 AppLovin vs. Nexxen

Compare technologies based on real-world usage data *

Type

Advertising technology
Advertising technology

About

AppLovin is a mobile advertising and marketing platform that enables app developers and publishers to monetize and promote mobile apps through ads and user-acquisition campaigns.

It acts as both a demand-side platform (DSP) for advertisers and a supply-side platform (SSP) for publishers, and provides varied ad formats, user-acquisition targeting, real-time bidding, and performance analytics.

Nexxen is a flexible, video-first, unified demand-side and sell-side advertising platform.

Headquarters

Palo Alto, California, United States
New York, United States

Website

Categories

Advertising › Rank #95
Advertising › Rank #53
DMP › Rank #6

Popularity

Determined by the number of sites using each technology.

Nexxen advertising technology is 2.5 times more popular than AppLovin.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Nexxen is more popular in the United States, Turkey, and Germany, while AppLovin is more popular in China.
United States
Turkey
Germany
United Kingdom
France
Australia
Canada
Italy
Netherlands
Poland

Awards

Popularity by domain category

Determined by the number of sites in each category.

Nexxen is more popular among sites focused on general news, marketing and merchandising, and business, while AppLovin is more commonly used on online shopping, fashion and beauty, and games sites.
Online Shopping
General News
Marketing/Merchandising
Fashion/Beauty
Business
Finance/Banking
Entertainment
Sports
Blogs/Wiki
Health

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#15,911
#16,029
View more ➝
Name
Rank
#1,629
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.