🆚 Audience Studio vs. Google Optimize

Compare technologies based on real-world usage data *

Type

Legacy technology
Legacy technology

About

Salesforce Audience Studio is a data management platform that was retired in February 2024.

Google Optimize was a free website optimization tool integrated with Google Ads that enabled A/B, multivariate, and redirect landing page testing. It was discontinued in September 2023.

Headquarters

San Francisco, California, United States
Mountain View, California, United States

Website

Categories

Legacy › Rank #40
Legacy › Rank #21

Popularity

Determined by the number of sites using each technology.

Google Optimize legacy technology is 4 times more popular than Audience Studio.
Total websites

Market share

Legacy

Popularity by country

Determined by the number of sites detected from each country.

Google Optimize is more popular than Audience Studio in all countries.
United States
United Kingdom
Netherlands
Japan
Germany
Australia
Brazil
France
Spain
Canada

Awards

Popularity by domain category

Determined by the number of sites in each category.

Google Optimize is more popular among sites focused on business, online shopping, and marketing and merchandising, while Audience Studio is more commonly used on sports sites.
Business
Sports
Online Shopping
Marketing/Merchandising
Finance/Banking
Internet Services
Education/Reference
Health
Fashion/Beauty
Software/Hardware

Top sites

Top-ranked sites that use these technologies.

Name
Rank
nesine.com
#662
View more ➝
Name
Rank
#358
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.