🆚 Audience Studio vs. Google Optimize
- 📈 Google Optimize is four times more popular than Audience Studio.
- 🌍 Google Optimize is more popular in all countries.
Statistics based on 3.3M+ analyzed websites. About this data
Audience Studio
Google OptimizeType
Legacy technology
Legacy technology
About
Salesforce Audience Studio is a data management platform that was retired in February 2024.
Google Optimize was a free website optimization tool integrated with 
Google Ads that enabled A/B, multivariate, and redirect landing page testing. It was discontinued in September 2023.
Headquarters
San Francisco, California, United States
Mountain View, California, United States
Popularity
Determined by the number of sites using each technology.
Google Optimize legacy technology is 4 times more popular than Audience Studio.
Total websites
Market share
Legacy
Popularity by country
Determined by the number of sites detected from each country.
Google Optimize is more popular than Audience Studio in all countries.
United States
United Kingdom
Netherlands
Japan
Germany
Australia
Brazil
France
Spain
Canada
Awards
- ⬆️ 27th most popular in the United States in the Legacy category.
- ⬆️ 36th most popular in Canada in the Legacy category.
- ⬆️ 39th most popular in Italy in the Legacy category.
- ⬆️ 39th most popular in Spain in the Legacy category.
- ⭐ 9th most popular in Chile in the Legacy category.
- ⭐ 10th most popular in Peru in the Legacy category.
- 🔥 12nd most popular in Sweden in the Legacy category.
- 🔥 12nd most popular in Norway in the Legacy category.
- 🔥 13rd most popular in the United Kingdom in the Legacy category.
Popularity by domain category
Determined by the number of sites in each category.
Google Optimize is more popular among sites focused on business, online shopping, and marketing and merchandising, while Audience Studio is more commonly used on sports sites.
Business
Sports
Online Shopping
Marketing/Merchandising
Finance/Banking
Internet Services
Education/Reference
Health
Fashion/Beauty
Software/Hardware
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
AddThis
Messenger Customer Chat
Skype
Google Funding Choices🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.