🆚 Audience Studio vs. Microsoft Invest
- 📈 Microsoft Invest is five times more popular than Audience Studio.
- 🌎 Microsoft Invest is more popular in the United States, the United Kingdom, and Germany.
- 🌍 Audience Studio is more popular in Namibia.
Statistics based on 3.8M+ analyzed websites. About this data
Audience StudioType
Legacy technology
Legacy technology
About
Salesforce Audience Studio is a data management platform that was retired in February 2024.
Microsoft Invest was a demand-side ad management platform created after Microsoft's acquisition of Xandr to facilitate programmatic media buying.
Microsoft later retired the standalone platform to consolidate its advertising technologies and integrate buy-side capabilities directly into 
Microsoft Advertising.
Headquarters
San Francisco, California, United States
Redmond, Washington, United States
Categories
Popularity
Determined by the number of sites using each technology.
Microsoft Invest legacy technology is 5 times more popular than Audience Studio.
Total websites
Market share
Legacy
Popularity by country
Determined by the number of sites detected from each country.
Microsoft Invest is more popular in the United States, the United Kingdom, and Germany, while Audience Studio is more popular in Namibia.
United States
United Kingdom
Germany
France
Australia
Turkey
Spain
Netherlands
Italy
Canada
Awards
- ⬆️ 29th most popular in the United States in the Legacy category.
- ⬆️ 41st most popular in Canada in the Legacy category.
- ⬆️ 45th most popular in Italy in the Legacy category.
- ⭐ 7th most popular in Norway in the Advertising category.
- ⭐ 8th most popular in Finland in the Advertising category.
- ⭐ 9th most popular in Norway in the Legacy category.
- ⭐ 10th most popular in Mexico in the Advertising category.
- 🔥 11st most popular in France in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Microsoft Invest is more popular among sites focused on business, online shopping, and general news, while Audience Studio is more commonly used on sports sites.
Sports
Business
Online Shopping
General News
Marketing/Merchandising
Finance/Banking
Blogs/Wiki
Education/Reference
Health
Fashion/Beauty
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,814,833 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.