🆚 Bazaarvoice vs. Fullstory

Compare technologies based on real-world usage data *

Type

Customer review platform
Web analytics tool

About

Bazaarvoice is a user-generated content (UGC) platform for brands and retailers that drives conversions through star ratings, consumer reviews, Q&A, social content, sampling, and creator and influencer marketing.

FullStory is a behavioral analytics platform with session replay and heatmaps that allows businesses to analyze how users interact with websites and mobile apps.

It provides click and scroll heatmaps, conversion funnels, and user journey analysis, automatically captures every user interaction without manual tagging, supports custom events applied retroactively across historical data, and includes alerts for key metric changes.

Headquarters

Austin, Texas, United States
Atlanta, Georgia, United States

Website

Pricing

Free version ❌
$6,500+/year
Free version ✔️30,000 sessions + 5,000 server-side events per month, Fullstory owns anonymized data rights
Paid plans$14,000+/year

Categories

Customer Reviews › Rank #14
Conversion Optimization › Rank #14
Conversion Optimization › Rank #21
Analytics › Rank #57

Popularity

Determined by the number of sites using each technology.

The Bazaarvoice customer review website is 1.2 times more popular than Fullstory.
Total websites

Market share

Conversion Optimization

Popularity by country

Determined by the number of sites detected from each country.

Bazaarvoice is more popular in the United Kingdom, Australia, and Germany, while Fullstory is more popular in the United States, Brazil, and India.
United States
United Kingdom
Australia
Germany
Canada
France
Netherlands
Spain
Belgium
Italy

Awards

Popularity by domain category

Determined by the number of sites in each category.

Bazaarvoice is more popular among sites focused on online shopping, marketing and merchandising, and business, while Fullstory is more commonly used on travel, Internet services, and finance and banking sites.
Online Shopping
Marketing/Merchandising
Business
Fashion/Beauty
Health
Travel
Real Estate
Software/Hardware
Internet Services
Finance/Banking

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#544
#1,086
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.