🆚 Criteo vs. InMobi

Compare technologies based on real-world usage data *

Type

Advertising technology
Advertising technology

About

Criteo is a French performance advertising platform focused on commerce media and retargeting.

Its AI-driven technology offers dynamic creative optimization (DCO+) to personalize ads in real time, predictive bidding based on shopper intent, a self-service ad platform for full-funnel campaign management, and a supply-side platform called Commerce Grid.

InMobi is a mobile advertising platform that helps app developers and publishers monetize their apps by serving ads to users on mobile devices.

It offers both ad-network and supply-side platform (SSP) services, supports ad-format targeting across apps, and claims to reach over one billion unique mobile devices globally.

Headquarters

Paris, France
Bengaluru, India

Website

Categories

Advertising › Rank #9
Advertising › Rank #24

Popularity

Determined by the number of sites using each technology.

Criteo advertising technology is 3 times more popular than InMobi.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Criteo is more popular in the United States, France, and Italy, while InMobi is more popular in Greece, Hungary, and Sweden.
United States
France
Italy
Germany
Korea
Spain
United Kingdom
Japan
Turkey
Poland

Awards

Popularity by domain category

Determined by the number of sites in each category.

Criteo is more popular among sites focused on online shopping, blogs and wiki, and general news, while InMobi is more commonly used on games and public information sites.
Online Shopping
Blogs/Wiki
General News
Marketing/Merchandising
Fashion/Beauty
Business
Entertainment
Sports
Travel
Recreation/Hobbies

Top sites

Top-ranked sites that use these technologies.

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See also

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When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.