🆚 Customer.io vs. SendPulse

Compare technologies based on real-world usage data *

📈 SendPulse is twice as popular as Customer.io.
🌍 SendPulse is more popular in Russia, Ukraine, and Belarus.
🌎 Customer.io is more popular in the United States, Australia, and Canada.

Customer.io

SendPulse

Type

Marketing automation platform

About

Customer.io is a multi-product customer engagement platform that creates personalized customer journeys that engage, convert, and scale.

SendPulse is a multichannel marketing automation platform that specializes in email marketing, SMS campaigns, chatbots, and web push notifications.

It provides a drag-and-drop email editor with 140+ ready-to-use templates, supports automated flows across email, SMS, web push, and chatbot channels with advanced segmentation and personalization, and includes a built-in CRM and analytics dashboard.

Headquarters

Beaverton, Oregon, United States

New York, United States

Website

customer.io #19,405

sendpulse.com #53,334

Pricing

Free version ❌Free 14-day trial

Essentials$100+/month

Premium$1,000+/month

EnterpriseCustom

EmailFree version ✔️500 subscribers, 15,000 emails
1K subscribers$15+/month
10K subscribers$65+/month
100K subscribers$393+/month
1M subscribers$1,989+/month

Web pushFree version ✔️10,000 subscribers
30K subscribers$24/month
100K subscribers$59/month
500K subscribers$353/month
1M subscribers$671/month

Popularity

Determined by the number of sites using each technology.

The SendPulse marketing automation platform is 2.5 times more popular than Customer.io.

Total websites

Market share

Marketing Automation

Email Marketing

Push Notifications

Popularity by country

Determined by the number of sites detected from each country.

SendPulse is more popular in Russia, Ukraine, and Belarus, while Customer.io is more popular in the United States, Australia, and Canada.

Russia

Ukraine

United States

Belarus

Kazakhstan

United Kingdom

France

Turkey

Brazil

Germany

Awards

🔥 11st most popular in the United States in the Push Notifications category.
⬆️ 33rd most popular in the United States in the Marketing Automation category.
⬆️ 33rd most popular in the United States in the Email Marketing category.

🥇 Most popular in Russia in the Push Notifications category.
🥇 Most popular in Ukraine in the Push Notifications category.
🥇 Most popular in Belarus in the Push Notifications category.
🥇 Most popular in Belarus in the Marketing Automation category.
🥇 Most popular in Belarus in the Email Marketing category.

Popularity by domain category

Determined by the number of sites in each category.

SendPulse is more popular among sites focused on marketing and merchandising, blogs and wiki, and online shopping, while Customer.io is more commonly used on business, finance and banking, and software and hardware sites.

Business

Marketing/Merchandising

Blogs/Wiki

Online Shopping

Internet Services

General News

Education/Reference

Entertainment

Finance/Banking

Games