🆚 Etsy vs. Gumroad

Compare technologies based on real-world usage data *

Type

Online marketplace
E-commerce platform

About

Etsy is an online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.

It enables independent sellers to run their own shops, offering customizable listings, pricing, and shipping options.

Read more…

Gumroad is an e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience.

It supports digital downloads, online courses, subscriptions or memberships, license keys for software, and global payments while handling payment processing and VAT/tax collection.

Headquarters

New York, United States
San Francisco, California, United States

Website

Pricing

Direct transaction fee10% + $0.50
Marketplace transaction fee30%

Categories

Marketplaces › Rank #3
Marketplaces › Rank #15
E-Commerce › Rank #33
Subscriptions › Rank #9
Payments › Rank #27

Popularity

Determined by the number of sites using each technology.

The Etsy marketplace is 4 times more popular than Gumroad.
Total websites

Market share

Marketplaces

Popularity by country

Determined by the number of sites detected from each country.

Etsy is more popular in the United States, the United Kingdom, and Germany, while Gumroad is more popular in Vietnam, India, and Russia.
United States
United Kingdom
Germany
Canada
France
Italy
Netherlands
Australia
Spain
Vietnam

Awards

Popularity by domain category

Determined by the number of sites in each category.

Etsy is more popular among sites focused on blogs and wiki, marketing and merchandising, and online shopping, while Gumroad is more commonly used on business, education and reference, and technical, business forums sites.
Blogs/Wiki
Marketing/Merchandising
Online Shopping
Entertainment
Business
Internet Services
Art/Culture/Heritage
Recreation/Hobbies
Education/Reference
Sports

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#12,160
#12,923
#13,862
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.