🆚 Etsy vs. Tmall
- 📈 Etsy is three times more popular than Tmall.
- 🌎 Etsy is more popular in the United States, the United Kingdom, and Germany.
- 🌍 Tmall is more popular in China, Hong Kong, and Indonesia.
Statistics based on 3.5M+ analyzed websites. About this data
EtsyType
Online marketplace
Online marketplace
About
Etsy is an online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.
It enables independent sellers to run their own shops, offering customizable listings, pricing, and shipping options.
Tmall is a Chinese platform for business-to-consumer online retail.
Headquarters
New York, United States
Hangzhou, China
Categories
Marketplaces › Rank #2
Marketplaces › Rank #10
Popularity
Determined by the number of sites using each technology.
The Etsy marketplace is 3 times more popular than Tmall.
Total websites
Market share
Marketplaces
Popularity by country
Determined by the number of sites detected from each country.
Etsy is more popular in the United States, the United Kingdom, and Germany, while Tmall is more popular in China, Hong Kong, and Indonesia.
United States
China
United Kingdom
Germany
Hong Kong
Canada
Indonesia
France
Netherlands
Italy
Awards
- 🥈 Second most popular in France in the Marketplaces category.
- 🥈 Second most popular in Spain in the Marketplaces category.
- 🥈 Second most popular in Greece in the Marketplaces category.
- 🥉 Third most popular in China in the Marketplaces category.
- 🥉 Third most popular in Hong Kong in the Marketplaces category.
- ⭐ 5th most popular in Indonesia in the Marketplaces category.
Popularity by domain category
Determined by the number of sites in each category.
Etsy is more popular among sites focused on blogs and wiki, online shopping, and marketing and merchandising, while Tmall is more commonly used on business, software and hardware, and forum, bulletin boards sites.
Blogs/Wiki
Online Shopping
Marketing/Merchandising
Business
Entertainment
Recreation/Hobbies
Internet Services
Art/Culture/Heritage
Fashion/Beauty
Education/Reference
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Gumroad
Redbubble
AliExpress
Alibaba Group company profile🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,511,995 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.