🆚 Fullstory vs. Mouseflow

Compare technologies based on real-world usage data *

Type

Web analytics tool
Web analytics tool

About

FullStory is a behavioral analytics platform with session replay and heatmaps that allows businesses to analyze how users interact with websites and mobile apps.

It provides click and scroll heatmaps, conversion funnels, and user journey analysis, automatically captures every user interaction without manual tagging, supports custom events applied retroactively across historical data, and includes alerts for key metric changes.

Mouseflow is a behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites.

It combines session replay recordings, six types of heatmaps, journey analytics, form and funnel analysis, feedback surveys, and friction detection that identifies user difficulties by tracking repeated unresponsive clicks, dead clicks, rapid scrolling, and abandoned forms.

Headquarters

Atlanta, Georgia, United States
Copenhagen, Denmark

Website

Pricing

Free version ✔️30,000 sessions + 5,000 server-side events per month, Fullstory owns anonymized data rights
Paid plans$14,000+/year
Free version ✔️500 sessions per month
Essential
(5K sessions, 1 funnel)
$39/month
Advanced
(25K sessions, 5 funnels)
$149/month
Premium
(100K sessions, 10 funnels)
$399/month

Categories

Analytics › Rank #57
Analytics › Rank #35
Conversion Optimization › Rank #21
Conversion Optimization › Rank #6
Feedback › Rank #14

Popularity

Determined by the number of sites using each technology.

The Mouseflow web analytics tool is 1.9 times more popular than Fullstory.
Total websites

Market share

Analytics
Conversion Optimization

Popularity by country

Determined by the number of sites detected from each country.

Mouseflow is more popular in the United States, the United Kingdom, and Germany, while Fullstory is more popular in Israel, New Zealand, and the Philippines.
United States
United Kingdom
Germany
Australia
Netherlands
Japan
France
Canada
Spain
India

Awards

Popularity by domain category

Determined by the number of sites in each category.

Mouseflow is more popular among sites focused on business, online shopping, and marketing and merchandising, while Fullstory is more commonly used on sports and alcohol sites.
Business
Online Shopping
Marketing/Merchandising
Internet Services
Travel
Education/Reference
Software/Hardware
Finance/Banking
Health
Fashion/Beauty

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#544
#1,086
#1,383
View more ➝
Name
Rank
#1,111
#1,533
#1,555
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.