🆚 Fullstory vs. Mixpanel

Type

Web analytics tool
Web analytics tool

About

FullStory is a behavioral analytics platform with session replay and heatmaps that allows businesses to analyze how users interact with websites and mobile apps.

It provides click and scroll heatmaps, conversion funnels, and user journey analysis, automatically captures every user interaction without manual tagging, supports custom events applied retroactively across historical data, and includes alerts for key metric changes.

Mixpanel is a real-time product analytics platform that uses event-based tracking to measure user behavior across websites and mobile applications.

It focuses on behavioral analytics rather than page views, supports funnels, retention reports, cohort analysis, feature flagging, A/B experimentation, session replay with heatmaps, and provides warehouse connectors for platforms such as Snowflake, BigQuery, and Redshift.

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Headquarters

Atlanta, Georgia, United States
San Francisco, California, United States

Website

Pricing

Free version ✔️ 30,000 sessions + 5,000 server-side events per month, Fullstory owns anonymized data rights
Paid plans $14,000+/year
Free version ✔️ Up to 1 million monthly events
Growth $140+/month
Enterprise Custom

Categories

Analytics › Rank #59
Analytics › Rank #39
Conversion Optimization › Rank #21
Conversion Optimization › Rank #7

Popularity

Determined by the number of sites using each technology.

The Mixpanel web analytics tool is 1.8 times more popular than Fullstory.
Total websites

Market share

Analytics
Conversion Optimization

Popularity by country

Determined by the number of sites detected from each country.

Mixpanel is more popular in the United States, the United Kingdom, and Germany, while Fullstory is more popular in Australia, Costa Rica, and Jersey.
United States
United Kingdom
Australia
Germany
France
Canada
India
Netherlands
Brazil
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

Mixpanel is more popular among sites focused on business, marketing and merchandising, and travel, while Fullstory is more commonly used on online shopping, fashion and beauty, and non-profit, advocacy and NGO sites.
Business
Marketing/Merchandising
Online Shopping
Travel
Internet Services
Finance/Banking
Health
Software/Hardware
Education/Reference
Fashion/Beauty

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#1,179
View more ➝

See also

🗃️ About This Data