🆚 Fullstory vs. Mixpanel
- 📈 Mixpanel is noticeably more popular than Fullstory.
- 🌎 Mixpanel is more popular in the United States, the United Kingdom, and Germany.
- 🌍 Fullstory is more popular in Australia, Costa Rica, and Jersey.
Type
About
FullStory is a behavioral analytics platform with session replay and heatmaps that allows businesses to analyze how users interact with websites and mobile apps.
It provides click and scroll heatmaps, conversion funnels, and user journey analysis, automatically captures every user interaction without manual tagging, supports custom events applied retroactively across historical data, and includes alerts for key metric changes.
Mixpanel is a real-time product analytics platform that uses event-based tracking to measure user behavior across websites and mobile applications.
It focuses on behavioral analytics rather than page views, supports funnels, retention reports, cohort analysis, feature flagging, A/B experimentation, session replay with heatmaps, and provides warehouse connectors for platforms such as Snowflake, BigQuery, and Redshift.
Headquarters
Pricing
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🔥 11st most popular in the United States in the Conversion Optimization category.
- 🔥 18th most popular in Australia in the Conversion Optimization category.
- ⬆️ 28th most popular in Australia in the Analytics category.
- ⬆️ 39th most popular in the United States in the Analytics category.
- ⬆️ 51st most popular in the United Kingdom in the Analytics category.
- ⭐ 7th most popular in the United States in the Conversion Optimization category.
- ⭐ 7th most popular in Brazil in the Conversion Optimization category.
- ⬆️ 24th most popular in the United States in the Analytics category.
- ⬆️ 27th most popular in India in the Analytics category.
- ⬆️ 28th most popular in Brazil in the Analytics category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
See also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,604,716 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.


Lucky Orange
Microsoft Clarity
Heap