🆚 Fullstory vs. OptinMonster

Compare technologies based on real-world usage data *

Type

Web analytics tool
Conversion optimization tool

About

FullStory is a behavioral analytics platform with session replay and heatmaps that allows businesses to analyze how users interact with websites and mobile apps.

It provides click and scroll heatmaps, conversion funnels, and user journey analysis, automatically captures every user interaction without manual tagging, supports custom events applied retroactively across historical data, and includes alerts for key metric changes.

OptinMonster is a conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms.

It provides a drag-and-drop campaign builder, over 700 prebuilt templates, multiple campaign types including popups, floating bars, slide-ins and fullscreen welcome gates, behavioral targeting with Exit Intent technology, page and geolocation targeting, and A/B testing.

Headquarters

Atlanta, Georgia, United States
West Palm Beach, Florida, United States

Website

Pricing

Free version ✔️30,000 sessions + 5,000 server-side events per month, Fullstory owns anonymized data rights
Paid plans$14,000+/year
Free version ✔️3 campaigns + 500 campaign impression credits
Basic$84/year
Plus$228/year
Pro$348/year
Growth$84/year

Categories

Analytics › Rank #57
Conversion Optimization › Rank #21
Conversion Optimization › Rank #3
Lead Generation › Rank #1
A/B Testing › Rank #3

Popularity

Determined by the number of sites using each technology.

The OptinMonster conversion optimization tool is 2.8 times more popular than Fullstory.
Total websites

Market share

Conversion Optimization

Popularity by country

Determined by the number of sites detected from each country.

OptinMonster is more popular in the United States, the United Kingdom, and Australia, while Fullstory is more popular in Costa Rica, Nigeria, and Korea.
United States
United Kingdom
Australia
Canada
Germany
France
Netherlands
Italy
Spain
Brazil

Awards

Popularity by domain category

Determined by the number of sites in each category.

OptinMonster is more popular among sites focused on business, marketing and merchandising, and online shopping, while Fullstory is more commonly used on fashion and beauty, and alcohol sites.
Business
Marketing/Merchandising
Online Shopping
Blogs/Wiki
Internet Services
Travel
Education/Reference
Health
Software/Hardware
Non-Profit/Advocacy/NGO

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#544
#1,086
View more ➝
Name
Rank
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.