🆚 Google Ad Manager vs. Yandex Advertising Network

Compare technologies based on real-world usage data *

📈 Google Ad Manager is much more popular than Yandex Advertising Network.
🌎 Google Ad Manager is more popular in the United States, the United Kingdom, and Japan.
🌍 Yandex Advertising Network is more popular in Russia, Belarus, and Kazakhstan.

Google Ad Manager

Yandex Advertising Network

Type

Advertising technology

About

Google Ad Manager is an ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.

It requires a valid Google AdSense account, offers unified ad serving with real time bidding across multiple demand sources, and supports multiple ad exchanges and networks including Google Display Network, Ad Exchange, and other third-party options.

Yandex Advertising Network is a contextual advertising platform operated by Yandex that enables publishers to monetize websites and mobile apps with text, display, and native ads.

It is tightly integrated with Yandex Direct, Yandex's PPC advertising system that allows advertisers to place ads on Yandex search results pages and across partner sites.

Headquarters

Mountain View, California, United States

Moscow, Russia

Website

admanager.google.com

partner.yandex.com

Popularity

Determined by the number of sites using each technology.

Google Ad Manager advertising technology is 6 times more popular than Yandex Advertising Network.

Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Google Ad Manager is more popular in the United States, the United Kingdom, and Japan, while Yandex Advertising Network is more popular in Russia, Belarus, and Kazakhstan.

United States

Russia

United Kingdom

Japan

Germany

Spain

France

Brazil

Italy

Canada