🆚 Google Floodlight vs. Tiktok Pixel

Compare technologies based on real-world usage data *

📈 Tiktok Pixel is much more popular than Google Floodlight.
🌎 Tiktok Pixel is more popular in the United States, the United Kingdom, and Brazil.
🌍 Google Floodlight is more popular in India, Oman, and the Maldives.

Google Floodlight

Tiktok Pixel

Type

Ad tracking tool

About

Google Floodlight is a conversion tracking system for Google Marketing Platform.

It allows to track user activity on a website after they have viewed or clicked an ad, helping marketers measure campaign performance and optimize their strategies.

The TikTok Pixel allows you to share website visitor events with TikTok via a browser.

Headquarters

Mountain View, California, United States

Haidian, Beijing, China

Website

marketingplatform.google.com

ads.tiktok.com

Popularity

Determined by the number of sites using each technology.

The Tiktok Pixel ad tracking tool is 9 times more popular than Google Floodlight.

Total websites

Market share

Ad Tracking

Popularity by country

Determined by the number of sites detected from each country.

Tiktok Pixel is more popular in the United States, the United Kingdom, and Brazil, while Google Floodlight is more popular in India, Oman, and the Maldives.

United States

United Kingdom

Brazil

Germany

Korea

Spain

Australia

Romania

France

Poland