⚡ Ad Tracking in New Zealand

Ad tracking tools, also known as tracking pixels or advertising tags, are technologies used to measure the effectiveness of online advertising campaigns by recording user interactions and conversions.

New Zealand is an Oceanian country with a population of over 5.1 million people.

According to our research, ad tracking tools are used on 16.8% of websites from New Zealand.

Statistics based on 14K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top ad tracking tools in New Zealand in 2026, based on market share.

The most popular is Meta Pixel with a substantial share of 64.9%, followed by Google Ads with 33.5% and Pinterest Analytics with 10.5%.

Meta Pixel 64.9%
Google Ads 33.5%
Pinterest Analytics 10.5%
LinkedIn Insight Tag 8.5%
Microsoft Advertising Tracking 4.2%
Tiktok Pixel 3.6%
Pinterest Tag 1.8%
X Pixel 1.2%
Google Floodlight 1.2%
Snap Pixel 0.7%
Rakuten Advertising Performance Tag 0.3%
Reddit Pixel 0.2%
Line Tag 0.04%

🚀 Highlights

Here is a list of the top tools that are more popular in New Zealand than worldwide.
Differences between global and country rankings are shown in parentheses.

7. Pinterest Tag ^(-1)
9. Google Floodlight ^(-3)
11. Rakuten Advertising Performance Tag ^(-3)

✨ Best Ad Tracking Tools

Below is a more detailed list of 13 ad tracking tools used on sites from New Zealand, ranked by their market share.

Rank	Name	Market share
1	Meta Pixel Menlo Park, California, United States A tracking tool that allows advertisers to measure visitor activity and conversions from ads on Facebook and Instagram.	64.9%
2	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Google Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	33.5%
3	Pinterest Analytics San Francisco, California, United States A performance measurement tool that shows how paid and organic Pins perform and how audiences interact with published content on Pinterest.	10.5%
4	LinkedIn Insight Tag Mountain View, California, United States A website tracking pixel that enables advertisers to measure conversions, retarget site visitors, and analyze audiences connected to LinkedIn ad campaigns.	8.5%
5	Microsoft Advertising Tracking Redmond, Washington, United States A conversion and audience measurement tool that uses Universal Event Tracking tags to monitor user actions on websites linked to Microsoft Advertising campaigns.	4.2%
6	Tiktok Pixel Haidian, Beijing, China Allows you to share website visitor events with TikTok via a browser.	3.6%
7	Pinterest Tag San Francisco, California, United States Allows you to track actions people take on your website after viewing your ad on Pinterest.	1.8%
8	X Pixel Bastrop, Texas, United States A website tracking tag that measures return on ad spend by recording the actions users take on a site after viewing, clicking, or engaging with X Ads.	1.2%
9	Google Floodlight Mountain View, California, United States A conversion tracking system for Google Marketing Platform.	1.2%
10	Snap Pixel Santa Monica, California, United States Helps advertisers measure the cross-device impact of campaigns on Snapchat.	0.7%
11	Rakuten Advertising Performance Tag Tokyo, Japan A container tag that enables additional scripts on an advertiser's website.	0.3%
12	Reddit Pixel San Francisco, California, United States Helps you understand what actions redditors take after viewing or clicking your ad on Reddit.	0.2%
13	Line Tag Tokyo, Japan Tracks the effectiveness and efficiency of advertising campaigns on the Line platform.	0.04%

👉 See Also

🌎 Ad Tracking in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 14,649 websites from New Zealand.
We currently track the presence of 15 ad tracking tools across the web.
Of these, 13 were detected on websites from New Zealand.
Statistics were last calculated on June 19, 2026.
For more details, see our methodology and disclaimer.