๐ Google Pay vs. Link
- ๐ Google Pay is much more popular than Link.
- ๐ Google Pay is more popular in the United States, the United Kingdom, and Germany.
- ๐ Link is more popular in Cambodia and Rwanda.
Statistics based on 4M+ analyzed websites. About this data
Type
Online payment service
Online payment service
About
Google Pay is a mobile payment and digital wallet service developed by Google that enables users to make contactless and online payments using supported Android phones, tablets, and wearable devices.
It supports NFC-based tap-to-pay, secure tokenization instead of sharing card numbers, storage of payment cards, transit passes, tickets, and loyalty cards, in-app and web payments, biometric authentication, and broad compatibility with banks and payment networks in many countries.
Headquarters
Mountain View, California, United States
San Francisco, California, United States
Pricing
Free โ๏ธ
Payment processing, per transaction
Standard 2.9% + 30ยข
Instant Bank Payments 2.6% + 30ยข
Klarna 5.99% + 30ยข
Categories
Online Payments โบ Rank #7
Online Payments โบ Rank #23
Popularity
Determined by the number of sites using each technology.
The Google Pay online payment service is 12 times more popular than Link.
Total websites
Market share
Online Payments
Popularity by country
Determined by the number of sites detected from each country.
Google Pay is more popular in the United States, the United Kingdom, and Germany, while Link is more popular in Cambodia and Rwanda.
United States
United Kingdom
Germany
Netherlands
Australia
Italy
Czech Republic
Poland
France
Spain
Awards
- ๐ฅ Most popular in the Czech Republic in the Online Payments category.
- ๐ฅ Second most popular in Poland in the Online Payments category.
- ๐ฅ Second most popular in Thailand in the Online Payments category.
- ๐ฅ Third most popular in Germany in the Online Payments category.
- โญ 4th most popular in India in the Online Payments category.
- โญ 10th most popular in Indonesia in the Online Payments category.
- ๐ฅ 14th most popular in India in the Online Payments category.
- ๐ฅ 20th most popular in the United States in the Online Payments category.
- โฌ๏ธ 21st most popular in Australia in the Online Payments category.
Popularity by domain category
Determined by the number of sites in each category.
Google Pay is more popular than Link in all market segments.
Online Shopping
Marketing/Merchandising
Business
Fashion/Beauty
Travel
Finance/Banking
Internet Services
Software/Hardware
Sports
Health
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
See also
๐๏ธ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 4,009,087 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.
Klarna


