🆚 HTL BID vs. PubMatic
- 📈 PubMatic is three times more popular than HTL BID.
- 🌎 PubMatic is more popular in the United States, Turkey, and the United Kingdom.
- 🌍 HTL BID is more popular in Belize.
Statistics based on 3.3M+ analyzed websites. About this data
Type
Advertising technology
Advertising technology
About
HTL BID is a software as a service (SaaS) platform for publishers that simplifies advertising technology management and provides a comprehensive user interface to control, manage, and optimize with the push of a button, without the need for on-page code updates.
PubMatic is a supply-side programmatic advertising platform.
Headquarters
Dover, Delaware, United States
Redwood City, California, United States
Pricing
Free version ❌
Custom
Categories
Advertising › Rank #57
Advertising › Rank #27
Popularity
Determined by the number of sites using each technology.
PubMatic advertising technology is 3 times more popular than HTL BID.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
PubMatic is more popular in the United States, Turkey, and the United Kingdom, while HTL BID is more popular in Belize.
United States
Turkey
United Kingdom
Germany
France
Spain
Italy
India
Poland
Canada
Awards
- ⬆️ 30th most popular in the United States in the Advertising category.
- 🔥 12nd most popular in Turkey in the Advertising category.
- 🔥 17th most popular in India in the Advertising category.
- 🔥 17th most popular in the Czech Republic in the Advertising category.
- 🔥 18th most popular in Indonesia in the Advertising category.
- 🔥 20th most popular in Sweden in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
PubMatic is more popular among sites focused on general news, blogs and wiki, and online shopping, while HTL BID is more commonly used on sports and education and reference sites.
Sports
General News
Blogs/Wiki
Online Shopping
Entertainment
Marketing/Merchandising
Business
Fashion/Beauty
Education/Reference
Finance/Banking
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
See also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.

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