🆚 HTL BID vs. Index Exchange

📈 Index Exchange is noticeably more popular than HTL BID.
🌍 Index Exchange is more popular in Germany, the United Kingdom, and France.
🌎 HTL BID is more popular in the United States and Belize.

Statistics based on 3.6M+ analyzed websites. About this data

HTL BID

Index Exchange

Type

Advertising technology

About

HTL BID is a software as a service (SaaS) platform for publishers that simplifies advertising technology management and provides a comprehensive user interface to control, manage, and optimize with the push of a button, without the need for on-page code updates.

Index Exchange is a global advertising supply-side platform that connects digital publishers and media buyers through a real-time advertising exchange.

It provides header bidding, private marketplaces, curated deals, real-time media valuation, transparent auction mechanics, and low-latency infrastructure.

Headquarters

Dover, Delaware, United States

Toronto, Ontario, Canada

Website

hashtag-labs.com/htlbid.html

indexexchange.com #128,143

Pricing

Free version ❌

Custom

Popularity

Determined by the number of sites using each technology.

Index Exchange advertising technology is 1.8 times more popular than HTL BID.

Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Index Exchange is more popular in Germany, the United Kingdom, and France, while HTL BID is more popular in the United States and Belize.

United States

Germany

United Kingdom

France

Canada

Italy

Poland

Australia

Spain

Netherlands

Awards

⬆️ 29th most popular in the United States in the Advertising category.

⬆️ 26th most popular in Australia in the Advertising category.
⬆️ 27th most popular in Canada in the Advertising category.
⬆️ 28th most popular in Germany in the Advertising category.
⬆️ 28th most popular in the Netherlands in the Advertising category.
⬆️ 29th most popular in Poland in the Advertising category.

Popularity by domain category

Determined by the number of sites in each category.

Index Exchange is more popular among sites focused on online shopping, entertainment, and marketing and merchandising, while HTL BID is more commonly used on sports, general news, and education and reference sites.

Sports

General News

Online Shopping

Entertainment

Marketing/Merchandising

Business

Blogs/Wiki

Fashion/Beauty

Education/Reference

Finance/Banking

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#101

#642

#1,011

#2,355

#2,837

Name

Rank

#15

#67

#81

#104

#131