🆚 HTL BID vs. Sovrn
- 📈 Sovrn is noticeably more popular than HTL BID.
- 🌍 Sovrn is more popular in Turkey, Japan, and the United Kingdom.
- 🌎 HTL BID is more popular in the United States and Belize.
Statistics based on 3.3M+ analyzed websites. About this data
Type
Advertising technology
Advertising technology
About
HTL BID is a software as a service (SaaS) platform for publishers that simplifies advertising technology management and provides a comprehensive user interface to control, manage, and optimize with the push of a button, without the need for on-page code updates.
Sovrn is a programmatic advertising and publisher platform.
Headquarters
Dover, Delaware, United States
Boulder, Colorado, United States
Pricing
Free version ❌
Custom
Categories
Advertising › Rank #57
Advertising › Rank #42
Popularity
Determined by the number of sites using each technology.
Sovrn advertising technology is 1.6 times more popular than HTL BID.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
Sovrn is more popular in Turkey, Japan, and the United Kingdom, while HTL BID is more popular in the United States and Belize.
United States
Turkey
Japan
United Kingdom
Germany
France
Russia
Italy
Canada
Spain
Awards
- ⬆️ 30th most popular in the United States in the Advertising category.
- ⭐ 10th most popular in Vietnam in the Advertising category.
- 🔥 20th most popular in Japan in the Advertising category.
- ⬆️ 23rd most popular in Romania in the Advertising category.
- ⬆️ 25th most popular in Turkey in the Advertising category.
- ⬆️ 27th most popular in Switzerland in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Sovrn is more popular among sites focused on general news, blogs and wiki, and entertainment, while HTL BID is more commonly used on sports and education and reference sites.
Sports
General News
Blogs/Wiki
Entertainment
Marketing/Merchandising
Business
Education/Reference
Online Shopping
Public Information
Recreation/Hobbies
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Criteo
Magnite
OpenX🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.