🆚 Hybrid vs. Viant DSP
- 📈 Viant DSP is twice as popular as Hybrid.
- 🌎 Viant DSP is more popular in the United States, the United Kingdom, and Canada.
- 🌍 Hybrid is more popular in Russia, Poland, and Germany.
Statistics based on 3.5M+ analyzed websites. About this data
Type
Advertising technology
Advertising technology
About
Hybrid Platform is a cloud-based programmatic advertising platform that combines DSP, DMP, and SSP functionalities for managing digital ad campaigns.
It connects to major ad exchanges with access to over 80 billion daily impressions and uses AI-powered tools for bid optimization and dynamic creative management.
Viant DSP is a demand-side platform that enables marketers to plan, execute and measure programmatic advertising campaigns in a single platform.
Headquarters
Berlin, Germany
Irvine, California, United States
Pricing
Free version ❌
Custom
Free version ❌
Custom
Categories
Advertising › Rank #139
Advertising › Rank #106
Popularity
Determined by the number of sites using each technology.
Viant DSP advertising technology is 2.1 times more popular than Hybrid.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
Viant DSP is more popular in the United States, the United Kingdom, and Canada, while Hybrid is more popular in Russia, Poland, and Germany.
United States
Russia
Poland
United Kingdom
Canada
Germany
Spain
France
Switzerland
Sweden
Awards
- 🔥 15th most popular in Russia in the Advertising category.
- ⬆️ 70th most popular in the United States in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Viant DSP is more popular among sites focused on business, education and reference, and health, while Hybrid is more commonly used on entertainment, public information, and job search sites.
Business
Education/Reference
Health
Motor Vehicles
Marketing/Merchandising
Online Shopping
Blogs/Wiki
Travel
Fashion/Beauty
Sports
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Criteo
The Trade Desk
AdRoll
Magnite
Nexxen
Simpli.fi🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,531,795 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.