🆚 Hybrid vs. The Trade Desk
- 📈 The Trade Desk is much more popular than Hybrid.
- 🌎 The Trade Desk is more popular in the United States, Germany, and Australia.
- 🌍 Hybrid is more popular in Russia and Serbia.
The Trade DeskType
About
Hybrid Platform is a cloud-based programmatic advertising platform that combines DSP, DMP, and SSP functionalities for managing digital ad campaigns.
It connects to major ad exchanges with access to over 80 billion daily impressions and uses AI-powered tools for bid optimization and dynamic creative management.
The Trade Desk is a programmatic demand-side platform that enables marketers to plan, execute, and optimize data-driven advertising campaigns across digital channels.
It is built around the Kokai platform powered by Koa AI, which uses distributed machine learning models to evaluate impressions, forecast performance, and optimize bids in real time.
Headquarters
Pricing
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🔥 15th most popular in Russia in the Advertising category.
- ⭐ 9th most popular in the United States in the Advertising category.
- ⭐ 9th most popular in New Zealand in the Advertising category.
- ⭐ 10th most popular in Australia in the Advertising category.
- ⭐ 10th most popular in Malaysia in the Advertising category.
- 🔥 11st most popular in Canada in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Criteo
AdRoll
Magnite
OpenX
Nexxen
MediaMath🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.