🆚 Instagram vs. VK

Compare technologies based on real-world usage data *

📈 Instagram is much more popular than VK.
🌎 Instagram is more popular in the United States, Germany, and the United Kingdom.
🌍 VK is more popular in Russia.

Instagram

Type

Social media platform

About

Instagram is a photo and video sharing social media platform owned by Meta Platforms.

It allows users to post photos and short videos with built-in filters and effects, share disappearing Stories and Reels, send direct messages, and use hashtags and geotags for content discovery.

VK is a Russian social media and social networking service that allows users to communicate, share content, and join online communities.

It supports personal profiles and groups, private and group messaging, news feeds, and sharing of photos, videos, and music.

Headquarters

Menlo Park, California, United States

Moscow, Russia

Website

instagram.com #5

vk.com #39

Pricing

Free ✔️

Popularity

Determined by the number of sites using each technology.

The Instagram social media platform is 30 times more popular than VK.

Total websites

Market share

Social Media

Popularity by country

Determined by the number of sites detected from each country.

Instagram is more popular in the United States, Germany, and the United Kingdom, while VK is more popular in Russia.

United States

Germany

United Kingdom

Japan

Spain

Italy

Russia

Brazil

France

Australia

Awards

🥇 Most popular in Brazil in the Social Media category.
🥇 Most popular in Indonesia in the Social Media category.
🥇 Most popular in Iran in the Social Media category.
🥇 Most popular in Korea in the Social Media category.
🥇 Most popular in Chile in the Social Media category.

🥇 Most popular in Russia in the Social Media category.
🥉 Third most popular in Belarus in the Social Media category.
⭐ 5th most popular in Kazakhstan in the Social Media category.
⭐ 6th most popular in Kyrgyzstan in the Social Media category.
⭐ 7th most popular in Uzbekistan in the Social Media category.

Popularity by domain category

Determined by the number of sites in each category.

Instagram is more popular among sites focused on business, online shopping, and education and reference, while VK is more commonly used on marketing and merchandising sites.

Business

Online Shopping

Education/Reference

Blogs/Wiki

Travel

Entertainment

Internet Services

Health

General News

Non-Profit/Advocacy/NGO