🆚 Instapage vs. VWO

Compare technologies based on real-world usage data *

Type

Page builder
Web analytics tool

About

Instapage is a landing page builder that offers a library of over 500 conversion-focused layouts and Instablocks.

VWO is a comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps.

It supports A/B, multivariate, and split URL testing with a no-code visual editor, behavioral analytics with heatmaps, session recordings, funnels, and surveys, advanced audience segmentation and personalization, and feature experimentation with 13 SDKs available for integration.

Headquarters

San Francisco, California, United States
Delhi, India

Website

Pricing

Free version ❌
Create (15K monthly visitors)$99/month
Optimize (30K monthly visitors)$199/month
Optimize (50K monthly visitors)$299/month
Free version ❌Free 30-day trial
VWO Insights$2,064+/year
VWO Testing$4,068+/year
VWO Personalize$3,828+/year

Categories

Page Builders › Rank #35
Conversion Optimization › Rank #122
A/B Testing › Rank #42
A/B Testing › Rank #1
Analytics › Rank #18
Personalization › Rank #2
Feature Management › Rank #1

Popularity

Determined by the number of sites using each technology.

The VWO web analytics tool is 111 times more popular than Instapage.
Total websites

Market share

A/B Testing

Popularity by country

Determined by the number of sites detected from each country.

VWO is more popular than Instapage in all countries.
United States
United Kingdom
Netherlands
Germany
Australia
Canada
Spain
Brazil
France
Japan

Awards

Popularity by domain category

Determined by the number of sites in each category.

VWO is more popular than Instapage in all market segments.
Business
Online Shopping
Marketing/Merchandising
Internet Services
Education/Reference
Software/Hardware
Health
Finance/Banking
Travel
Fashion/Beauty

Top sites

Top-ranked sites that use these technologies.

Name
Rank
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Name
Rank
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See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.