🆚 Iterable vs. Omnisend

Compare technologies based on real-world usage data *

Type

Marketing automation platform
Marketing automation platform

About

Iterable is a complete cross-channel customer engagement platform that supports email, SMS, in-app messaging, and push notifications.

Omnisend is a marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface.

It offers a drag-and-drop email and SMS campaign builder, dynamic customer segmentation based on behavior or purchase history, pre-built automation workflows like abandoned-cart recovery or welcome series, real-time analytics, and integrates with major e-commerce platforms such as Shopify, BigCommerce, WooCommerce, Wix, PrestaShop, Ecwid, and nopCommerce.

Headquarters

San Francisco, California, United States
London, United Kingdom

Website

Pricing

Free version ❌
Custom
Free version ✔️250 contacts, 500 emails, 500 web pushes per month
Standard
(1,000+ contacts)
$20+/month
Pro
(2,500+ contacts)
$59+/month
Price per SMS
USA$0.015
Canada$0.025
UK$0.082
Germany$0.15

Categories

Marketing Automation › Rank #68
Marketing Automation › Rank #11
Push Notifications › Rank #27
Push Notifications › Rank #5

Popularity

Determined by the number of sites using each technology.

The Omnisend marketing automation platform is 29 times more popular than Iterable.
Total websites

Market share

Marketing Automation
Push Notifications

Popularity by country

Determined by the number of sites detected from each country.

Omnisend is more popular than Iterable in all countries.
United States
Lithuania
United Kingdom
Australia
India
Germany
Canada
Italy
France
Japan

Awards

Popularity by domain category

Determined by the number of sites in each category.

Omnisend is more popular among sites focused on online shopping, marketing and merchandising, and fashion and beauty, while Iterable is more commonly used on travel and non-profit, advocacy and NGO sites.
Online Shopping
Marketing/Merchandising
Fashion/Beauty
Business
Health
Sports
Blogs/Wiki
Recreation/Hobbies
Internet Services
Software/Hardware

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#13,209
View more ➝
Name
Rank
#7,673
#26,289
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.