🆚 Iterable vs. WebEngage
- 📈 WebEngage is three times more popular than Iterable.
- 🌍 WebEngage is more popular in India, Iran, and Saudi Arabia.
- 🌎 Iterable is more popular in the United States, the United Kingdom, and Australia.
Statistics based on 3.3M+ analyzed websites. About this data
WebEngageType
Marketing automation platform
Marketing automation platform
About
Iterable is a complete cross-channel customer engagement platform that supports email, SMS, in-app messaging, and push notifications.
Facebook
Instagram
WhatsAppHeadquarters
San Francisco, California, United States
Mumbai, India
Pricing
Free version ❌
Custom
Free version ❌
$199/user/year
Categories
Marketing Automation › Rank #70
Marketing Automation › Rank #49
Push Notifications › Rank #28
Push Notifications › Rank #22
CDP › Rank #26
A/B Testing › Rank #30
Popularity
Determined by the number of sites using each technology.
The WebEngage marketing automation platform is 2.6 times more popular than Iterable.
Total websites
Market share
Marketing Automation
Push Notifications
Popularity by country
Determined by the number of sites detected from each country.
WebEngage is more popular in India, Iran, and Saudi Arabia, while Iterable is more popular in the United States, the United Kingdom, and Australia.
India
United States
United Kingdom
Iran
Saudi Arabia
United Arab Emirates
Australia
Kuwait
Germany
Singapore
Awards
- ⬆️ 21st most popular in the United States in the Push Notifications category.
- ⬆️ 46th most popular in the United States in the Marketing Automation category.
- 🥈 Second most popular in India in the A/B Testing category.
- 🥉 Third most popular in India in the CDP category.
- ⭐ 4th most popular in India in the Marketing Automation category.
- ⭐ 5th most popular in India in the Push Notifications category.
Popularity by domain category
Determined by the number of sites in each category.
WebEngage is more popular among sites focused on online shopping, business, and marketing and merchandising, while Iterable is more commonly used on non-profit, advocacy and NGO, alcohol, and recreation and hobbies sites.
Online Shopping
Business
Marketing/Merchandising
Travel
Fashion/Beauty
Education/Reference
Health
Finance/Banking
Entertainment
Internet Services
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Klaviyo
Salesforce Marketing Cloud
Omnisend
PushOwl
Pushwoosh🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.