🆚 Kakao Pixel vs. X Pixel

Type

Ad tracking tool
Ad tracking tool

About

Kakao Pixel is a web tracking tool used within the Kakao advertising ecosystem to collect event data for conversion tracking, audience segmentation, and remarketing.

X Pixel is a website tracking tag that measures return on ad spend by recording the actions users take on a site after viewing, clicking, or engaging with X Ads.

It tracks conversions such as page visits, sign-ups, and purchases, supports predefined and custom events with parameters like order value and product ID, uses identifiers such as cookies and Click ID for attribution, and enables audience building and campaign optimization.

Headquarters

Jeju-si, Jeju-do, Korea
Bastrop, Texas, United States

Website

Categories

Ad Tracking › Rank #13
Ad Tracking › Rank #7

Popularity

Determined by the number of sites using each technology.

The X Pixel ad tracking tool is 6 times more popular than Kakao Pixel.
Total websites

Market share

Ad Tracking

Popularity by country

Determined by the number of sites detected from each country.

X Pixel is more popular in the United States, the United Kingdom, and Japan, while Kakao Pixel is more popular in Korea.
United States
Korea
United Kingdom
Japan
Germany
France
Canada
Spain
Turkey
India

Awards

Popularity by domain category

Determined by the number of sites in each category.

X Pixel is more popular than Kakao Pixel in all market segments.
Business
Online Shopping
Marketing/Merchandising
Finance/Banking
Internet Services
Education/Reference
Software/Hardware
Health
Fashion/Beauty
Entertainment

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#12,232
#13,262
View more ➝
Name
Rank
#12
View more ➝

See also

🗃️ About This Data