🆚 Kit vs. MailOptin

Type

Email marketing platform
Lead generation tool

About

Kit (formerly ConvertKit) is an email marketing and creator-focused platform that helps creators build and monetize their audiences.

It offers tagging and segmentation of subscribers, landing pages and opt-in forms, a visual automation builder for workflows, and tools for selling digital products, subscriptions, and paid newsletters.

MailOptin is a WordPress email marketing and lead generation plugin that helps website owners capture subscribers, automate email communications, and grow mailing lists directly from WordPress.

It supports popups, notification bars, slide-ins, sidebar forms, content lockers, and other opt-in form types, and includes email automation for post notifications, newsletter digests, and WooCommerce campaigns.

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Headquarters

Boise, Idaho, United States
Sheridan, Wyoming, United States

Website

Pricing

Free version ✔️Free for newsletters with up to 10,000 subscribers, includes Kit branding
Creator
1K subscribers$39/month
3K subscribers$59/month
5K subscribers$89/month
10K subscribers$139/month
25K subscribers$199/month
Creator Pro
1K subscribers$79/month
3K subscribers$99/month
5K subscribers$139/month
10K subscribers$189/month
25K subscribers$279/month
Free version ✔️
Standard$99/year
Pro$289/year
Agency$499/year

Categories

Email Marketing › Rank #10
Email Marketing › Rank #24
Marketing Automation › Rank #7
Lead Generation › Rank #2
Lead Generation › Rank #12
WordPress Plugins › Rank #110

Popularity

Determined by the number of sites using each technology.

The Kit email marketing platform is 3 times more popular than MailOptin.
Total websites

Market share

Email Marketing
Lead Generation

Popularity by country

Determined by the number of sites detected from each country.

Kit is more popular in the United States, the United Kingdom, and Canada, while MailOptin is more popular in France, Germany, and Italy.
United States
United Kingdom
Canada
France
Australia
Germany
Italy
Netherlands
Spain
India

Awards

Popularity by domain category

Determined by the number of sites in each category.

Kit is more popular among sites focused on blogs and wiki, marketing and merchandising, and business, while MailOptin is more commonly used on general news, non-profit, advocacy and NGO, and public information sites.
Blogs/Wiki
Marketing/Merchandising
Business
Recreation/Hobbies
Education/Reference
Internet Services
Real Estate
Restaurants
Online Shopping
Travel

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#13,488
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Name
Rank
View more ➝

See also

🗃️ About This Data