🆚 LinkedIn Insight Tag vs. X Pixel

Compare technologies based on real-world usage data *

📈 LinkedIn Insight Tag is three times more popular than X Pixel.
🌎 LinkedIn Insight Tag is more popular in the United States, the United Kingdom, and Germany.
🌍 X Pixel is more popular in Japan, Turkey, and Saudi Arabia.

LinkedIn Insight Tag

X Pixel

Type

Ad tracking tool

About

The LinkedIn Insight Tag is a website tracking pixel that enables advertisers to measure conversions, retarget site visitors, and analyze audiences connected to LinkedIn ad campaigns.

It is a JavaScript snippet installed on webpages that tracks page views and defined conversion events, supports website retargeting and matched audiences, and feeds campaign optimization and performance reporting within LinkedIn Ads.

X Pixel enables you to measure accurate return on ad spend by tracking the actions people take after viewing, clicking or engaging with X Ads.

Headquarters

Mountain View, California, United States

Bastrop, Texas, United States

Website

business.linkedin.com

business.x.com

Popularity

Determined by the number of sites using each technology.

The LinkedIn Insight Tag ad tracking tool is 3 times more popular than X Pixel.

Total websites

Market share

Ad Tracking

Popularity by country

Determined by the number of sites detected from each country.

LinkedIn Insight Tag is more popular in the United States, the United Kingdom, and Germany, while X Pixel is more popular in Japan, Turkey, and Saudi Arabia.

United States

United Kingdom

Germany

Australia

Netherlands

France

Canada

India

Spain

Italy

Awards

🥉 Third most popular in Switzerland in the Ad Tracking category.
🥉 Third most popular in Sweden in the Ad Tracking category.
🥉 Third most popular in Belgium in the Ad Tracking category.
🥉 Third most popular in Denmark in the Ad Tracking category.
🥉 Third most popular in South Africa in the Ad Tracking category.

⭐ 5th most popular in Japan in the Ad Tracking category.
⭐ 5th most popular in Turkey in the Ad Tracking category.
⭐ 5th most popular in Saudi Arabia in the Ad Tracking category.
⭐ 6th most popular in India in the Ad Tracking category.
⭐ 6th most popular in Korea in the Ad Tracking category.

Popularity by domain category

Determined by the number of sites in each category.

LinkedIn Insight Tag is more popular among sites focused on business, Internet services, and marketing and merchandising, while X Pixel is more commonly used on entertainment, sports, and fashion and beauty sites.

Business

Internet Services

Marketing/Merchandising

Software/Hardware

Education/Reference

Online Shopping

Finance/Banking

Health

Non-Profit/Advocacy/NGO

Travel