🆚 LiveRamp vs. RB2B

📈 LiveRamp is noticeably more popular than RB2B.
🌎 LiveRamp is more popular in the United States, the United Kingdom, and Germany.
🌍 RB2B is more popular in India, Israel, and Saint Vincent and the Grenadines.

Statistics based on 3.8M+ analyzed websites. About this data

LiveRamp

RB2B

Type

Identity resolution software

Visitor identification software

About

LiveRamp is a data collaboration platform that provides identity resolution and data onboarding services to help organizations connect, match, and activate customer data across marketing and advertising systems.

It uses the RampID identifier to link offline and online data across devices and channels, enables privacy-focused data collaboration through secure data clean rooms, and supports audience activation across hundreds of media platforms and ad networks.

RB2B is a visitor identification solution that identifies US website visitors and their LinkedIn profiles.

Headquarters

San Francisco, California, United States

Austin, Texas, United States

Website

liveramp.com #156,135

rb2b.com #226,105

Pricing

Free version ❌

$5,000+/month

Free version ✔️ 150 monthly resolutions

Starter
(300+ resolutions) $79/month

Pro
(600+ resolutions) $149+/month

Pro+
(600+ resolutions) $199+/month

Popularity

Determined by the number of sites using each technology.

The LiveRamp identity resolution software is 1.3 times more popular than RB2B.

Total websites

Market share

Identity Resolution

Popularity by country

Determined by the number of sites detected from each country.

LiveRamp is more popular in the United States, the United Kingdom, and Germany, while RB2B is more popular in India, Israel, and Saint Vincent and the Grenadines.

United States

United Kingdom

Germany

Canada

France

Australia

Italy

Netherlands

India

Switzerland

Awards

🥇 Most popular in Germany in the Identity Resolution category.
🥇 Most popular in Australia in the Identity Resolution category.
🥇 Most popular in Japan in the Identity Resolution category.
🥇 Most popular in Switzerland in the Identity Resolution category.
🥈 Second most popular in the United States in the Identity Resolution category.

🥇 Most popular in India in the Identity Resolution category.
🥈 Second most popular in the United States in the Visitor Identification category.
⭐ 4th most popular in the United States in the Identity Resolution category.
⭐ 4th most popular in India in the Visitor Identification category.
⭐ 4th most popular in Canada in the Visitor Identification category.

Popularity by domain category

Determined by the number of sites in each category.

LiveRamp is more popular among sites focused on general news, online shopping, and marketing and merchandising, while RB2B is more commonly used on business, Internet services, and job search sites.

Business

General News

Online Shopping

Marketing/Merchandising

Internet Services

Software/Hardware

Blogs/Wiki

Finance/Banking

Health

Fashion/Beauty

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#15

#50

#67

#78

#113

Name

Rank

#1,676

#7,360

#7,658

#11,578

#12,785